User Acquisition Lead in GoITeens

Hello! 

Our mission isto help every child create their own success story. We know that knowledge can change lives, and therefore we give children not just theory, but real experience that can be monetized and applied in their own projects.

 10 years in the EdTech marketDiya. none">rating of the best employers Our teachers and managers support their education and development We invest in the future: training programs for employees and their children We work in a dynamic environment that brings together professionals from different fields. font-style; text-decoration: none">Read more about our ...9lZGl0P3VzcD1zaGFyaW5nJm91aWQ9MTAyNjc4NzMwNTUxNTAyODM2ODYwJnJ0cG9mPXRydWUmc2Q9dHJ1ZSIsIlZhY2FuY3lJZCI6MTA5NjA0NjB9" rel="nofollow noopener noreferrer" style="text-decoration: none" target="_blank">value proposition of the employer! 

We are developing ambitiously, improving the product and the team.That's why we're looking forUser Acquisition Lead'a, which will reinforce our new directions.

What tasks will you have:

• Strategy of product promotion through paid traffic channels.

• Planning, optimization and reporting on results.

• Executing lead generation plans with Meta, TikTok ads, Google ads by number, quality and value of leads and achieving positive ROMI in first sales.

• Testing and finding new traffic sources.Willingness to experiment a lot.

• Formation and management of a team of internal and external specialists.

• Generation and testing of hypotheses to increase the number of targeted leads from various traffic channels and optimize their value.

• Development of new landing pages and optimization of existing ones in order to increase their conversion into application filling and direct sales.

• Creation, analysis and improvement of the funnel sales in Leeloo, in email marketing channels and in LMS. Evaluation of results and generation of new hypotheses.

• Interaction with the creative communications team: propose ideas for creatives and give feedback on the effectiveness of advertising campaigns.

• Participation in the creation of automated dashboards (production of TK, control of implementation, production of TK for revision)

• Conducting analytics and generating reports on the effectiveness of paid channels, funnels and KPI achievements by the team. 
  
  

Skills required for the job:

• 5+ years of experience in PRS/User Acquisition/Performance Marketing.

• 2+ years in a managerial position.

• Don't be afraid to experiment and take responsibility.

• Experience managing campaigns in Meta, Google/TikTok. Telegram Ads will be a plus.

• Experience in managing advertising budgets from $100,000 per month.

• Experience with GA4.

• Experience of working with CRM systems.

• Working with internal product analytics: analysis and optimization of funnels, regular monitoringProduct KPI.

• Planning and implementation of advertising campaigns for product promotion.

• Conducting A/B tests. 

• Strategic structural thinking. analytical thinking and the love of numbers specifics of online education.

What we offer:

• Worthy a salary corresponding to your competences and a motivating system of bonuses, depending on the KPIs you have fulfilled.

• Cool inspiring product with high NPS.

• Comprehensive support of your initiatives.
companies, clear goals and professional prospects.

• The best workplace in the world - from any corner of the world, completely remotely, the schedule is flexible.

• Attractive discounts on the company's product.

project - we always support the initiative.

If you want to become part of a team that changes the lives of Ukrainian children and shapes their futureno - join!