Team Lead of TikTok in Makeup

MAKEUP is an international company that has been a leader in online retail in the field of beauty and care for over 10 years. We are represented in 38 countries of the world and every day we inspire millions of customers with high-quality service, the best brands and a modern approach to communications.

We sell products of leading beauty brands and develop our own brands (there are already 11 of them, 8 of which are actively present in social networks).

Our digital products and advertising campaigns are the face of the brand, which we create with love, taste and professionalism

Now our SMM team is actively growing - we are looking for a Team Lead who will develop the TikTok division of VTM, who will build a content strategy together with the team and implement it to life!

What you will do:

• You will become the driving force behind the development of one of the brands, our flagship (SKINBAR) in TikTok - you will test, analyze, search for formats are working At the beginning, you will lead it yourself, then you will hand it over to the gentle creative hands of an SMM specialist. In the future, when you, together with the Head of SMM, will create a dream team of the division, you will launch TikTok of our other brands of VTM (own brand).
• You will create content strategies, tone of voice, rubrics for TikTok of other brands;
• You will control the TikTok team
• You will select references, trends, approve bloggers, ideas for collaborations;
• You will cooperate with a target specialist for effective content integration in advertising;
• You will analyze results and scale up successful cases.

You are suitable for us if:

• You have experience in the development of TikTok accounts (from idea to results);
• You understand how TikTok algorithms and trends work;
• You can create authentic content and think creatively;
• You have organizational skills and are ready to lead the direction;
• You understand the principles of content interaction and targeting.
• You can work in a team

It will be a plus:

• Experience in the beauty, fashion or lifestyle sphere;
• Successful cases of TikTok accounts;
• Experience in building SMM or TikTok teams.

We offer:

• The opportunity to create a TikTok direction from scratch and influence the development of brands.
• Support from Head of SMM and strong marketing teams (SMM, targeting, production, bloggers)normal; font-weight: 400">If you are interested in the job and your work experience and qualifications meet its requirements, send your resume with the mandatory indication of the expected salary.

  Also, please be sure to link to your portfolio.

  Resumes sent without a portfolio link will not be accepted.

  Please note that feedback on the results of the resume review is provided only in case of a positive decision regarding the further consideration of your candidacy. Otherwise, your data will be stored in the Company's resume database, and we will be happy to contact you if a suitable vacant position appears.

  The review period is 7 working days.

  We are waiting for your feedback.