Senior User Acquisition Specialist (Meta Ads), Warsaw in Voyagu

6 серпня 2024

Senior User Acquisition Specialist (Meta Ads), Warsaw

за кордоном

Dear fellow Ukrainians!

As much as we hate the war and want Ukraine to win, we are doing our best to give job opportunities to Ukrainians who recently arrived in Poland. The unprecedented and devastating war against Ukraine has forced us to close our office in Kyiv and evacuate our employees to safe locations. Our new office in Warsaw allows our colleagues from Ukraine to secure their jobs and support our colleagues and their families who were unable to leave Ukraine.

Joining us at Voyagu you will be helping Ukraine to fight for freedom and sovereignty!
We are donating weekly 10% of the earned commission from each booking to the Ukrainian Government.

We’re on the lookout for a Senior User Acquisition Specialist to spearhead and refine all facets of our Meta Ads operations. This role will play a key part in maximizing our online presence, aligning acquisition strategies with our business objectives, and streamlining advertising campaign efficiency on Meta Ads.

Key Responsibilities:

• Develop and implement comprehensive Meta Ads strategies to drive targeted leads and maximize ROMI.
• Create and manage Meta Ads campaigns, including audience targeting, creative optimization, and performance analysis, to enhance user acquisition and engagement.
• Continuously generate creative ideas, develop technical briefs for designers, and test creatives to improve campaign performance.
• Conduct regular performance analysis and reporting to stakeholders, providing insights and recommendations for optimization and growth.
• Manage advertising budgets effectively, allocating resources strategically to achieve campaign objectives while maximizing ROI.
• Collaborate with cross-functional teams, including marketing, sales, and product teams, to align Meta Ads strategies with overall business objectives and marketing initiatives.
• Stay updated on industry trends, best practices, and algorithm changes to ensure Meta Ads campaigns remain competitive and effective.

Requirements:

• Minimum of 3 years in-depth experience with Meta Ads, autonomously managing and scaling campaigns with a focus on the US market.
• Proven track record in developing Meta Ads strategies and achieving substantial performance improvements.
• Strong analytical skills with a proven ability to analyze data trends and adjust strategies to maximize ROI.
• Profound understanding of GA4 and GTM; experience with Tableau or Power BI will be a plus.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Experience with additional platforms such as Google Ads, Bing Ads, RTB advertising, and DSP platforms will be a plus.
• Upper Intermediate level of English or higher.

We Offer:

• Market-competitive compensation package, commensurate with your skills and experience.
• An upbeat and dynamic work environment that fosters collaboration, creativity, and innovation.
• Various perks and benefits to support your overall satisfaction and success in the role.