Senior Meta Ads Specialist in W8 Shipping

W8 Shipping is an American-Ukrainian company with its own logistics infrastructure, warehouses, offices and team in the USA.

The mission of W8 Shipping is to provide excellent service for the purchase and delivery of cars from the USA. We want quality cars from the USA to be the norm for Ukrainians. Therefore, we work according to the clear and demanding American standard.

We are looking for a creative and active Senior Meta Ads Specialist.

Your tasks will be:

• Development of advertising campaign strategy in Meta according to marketing goals (leads, traffic, reach, video views).
• Creation, management and optimization of campaigns: Advantage+ campaigns, Performance Max, Conversion API, First-Party Data; Lookalike / Custom Audiences; remarketing and cross-channel strategies (Meta + Telegram / Google / TikTok).
• Monitoring the daily implementation of budgets from $10,000 to $50,000+ / month.
• Maintenance of the analytics and reporting system.
• Development of test hypotheses: audiences, creatives, formats, targeted actions.
• Analysis of results, preparation of recommendations for the content team (SMM, creatives, messages).
• Monitoring the dynamics of CPL, CTR, CPA, ROAS, ROMI.
• Interaction with the analyst, Performance Manager regarding audiences, CRM and funnels.
• Participation in the development of A/B tests of creatives and concepts with the Content Lead.
• Synchronization with marketing campaigns on other platforms (Google, TikTok, Telegram, etc.).
• Maintaining daily and weekly reports on the effectiveness of campaigns.
• Constant tracking of new Meta features (Advantage+, AI creative optimization, API integration).
• Making proposals for optimizing budgets and strategies.

Our expectations:

• Experience from 3 years with Meta Ads (Facebook, Instagram).
• Mandatory experience of managing large budgets ($10k–$50k+).
• Real cases of reducing CPL / increasing ROAS in niches with high competition (auto, logistics, finance, e-commerce).
• Deep understanding of Meta advertising algorithm, learning logic campaigns, attribution systems.
• Experience with Conversion API, Facebook Pixel, server integrations, CRM.
• Experience in creating reports.
• Skills in audience segmentation, user behavior analysis, remarketing.
• Confident command of UTM structures, conversion tracking, analytics.

We offer:

• Working hours: 5/2 from 9 to 18.
• Work format: remote.
• Opportunity to prove yourself and apply skills and knowledge.
• Competitive salary with timely payment.
• Working among people with the values of building an honest and transparent business, where excellent results for customer service is #1 priority.

If you have a desire to develop and want to join our team, send your resume!