Senior manager of Koblevo brand development (wine + cognac) in BAYADERA GROUP

BAYADERA GROUP is a large national holding specializing in the production and sale of high-quality alcoholic products (TM "Hlibny Dar", "Kosatska Rada", TM "Koblevo", "Marengo" and others)

Bayadera Group during the full-scale war donated UAH 60 million to help the Ukrainian army. The company is well aware of how important it is to support the Armed Forces, because business suffered due to the invasion of the Russian Federation.
Despite the war, BAYADERA GROUP enterprises continue to work and support the economy of Ukraine. 

What you need to do:

• Development of brand development strategy and tactics;
• Development positioning and communication strategy of the brand;
• Formation of goals based on brand indicators and control of their achievement: market share, knowledge and consumption;
• Development of restyling/updating brands;
• Development and implementation of a brand promotion program (Digital, BTL), effective budget management;
• Effective management of the product portfolio of brands: assortment, pricing channels, profitability;
• Development and control of execution of sales plans by brands: annual and monthly planning;
• Development and launch of new products that strengthen brands in the market;
• Identification of brand growth opportunities and preparation of appropriate proposals for initiatives;
• Development of training by categories and brands;
• Participation in projects regarding participation in exhibitions and international competitions.
• Analysis of the effectiveness of advertising campaigns, media planning;
• Participation in marketing research.

Expectations from the candidate:

• Education in economics or marketing
• Experience of successfully launching new products/brands on the market
• Experience of working in basic marketing processes (market analysis, development of brand positioning, development and promotion channels, work with product portfolio);
• Knowledge of basic brand toolseting studies and their application in the analysis of adjusting the market situation;
• Knowledge of media planning indicators;
• Knowledge of economic indicators used in marketing statistics (sales, sales, profitability, market share, distribution, etc.);
• Knowledge of the principles of working with trademarks and intellectual property, legal literacy in contractual activities
• Structured approach and multi-tasking
• Developed communication skills, experience in conducting training, demonstrations and presentations.
• English language at the upper – intermediate level.

We offer:

• Official employment.
• Competitive salary level.
• Corporate library.
• Professional development.

Dear candidates, we are waiting for your resume with indicating the salary level.