Retention Marketing Specialist in A-Play

Our client is an international e-commerce group of companies which has been developing the pool and pool equipment market for over 20 years and is the leader in Ukraine in its category. The company is actively expanding into European markets: today it has a full operational presence in Ukraine and Poland, and is also developing online sales for customers in Germany and the Baltic countries.

It is a business with strong e-commerce expertise, its own warehouses, international infrastructure and ambition to become a key player in Europe. The company invests in modern CRM systems, analytics and automation to build a predictable revenue channel through retention and lifecycle communications, and not depend only on new traffic.

This is an opportunity to work for a company that is already a leader in its niche and at the same time is in a phase of active international scaling, whereRetention marketing isone of the key drivers of revenue growth.

Key figures / facts about the company

• 20+years on the Ukrainian market;
• 4+years of active market development in Poland;
• Active sales in the markets ofUkraine, Poland, Germany and the Baltics;
• Own e-commerce projectswith constant scaling;
• Modern tech infrastructure: Magento, CRM, BI-analytics, automation.

What we offer

1. Competitive salary: fixed rate + direction performance bonus.

You receive a stable fixed salary + retention channel income growth bonus, which allows you to directly influence your income and increase it along with the results.

2. Completely remote work format.

The possibility to work from anywhere in the world, without being tied to an office, in an international e-commerce company with system processes.

3. Direct impact on the company's revenue.

Your work will directly impact LTV, repeat purchases and CRM revenue share, and your decisions will have real business impact.

4. Building a retention direction for yourself.

This is a new role in the company where you will be able to influence the CRM architecture, launch your own hypotheses and form a retention strategy.

5. Working with international markets: Ukraine and Poland.

You will work with several e-commerce markets at the same time, which will allow to scale your expertise internationally.

6. Clear career growth: the opportunity to learn and grow in your own and related areas.

The company is interested in the development of retention and is ready to grow leaderswithin the team.

7. Working directly with the Head of Digital and a strong e-commerce team.

You will work together with management and a team that is fast implementing solutions and focused on results.

Without which we will not consider the candidate

• Experience of 2 years in CRM / Retention direction in e-commerce;
• Practical start-up experience trigger chains(welcome, abandoned cart, win-back, cross-sell, etc.);
• Practical experience of customer segmentation and working with lifecycle communications;
• Experience with ESP and SAAS platforms (Algolia, eSputnik, Customer.io, SendPulse or similar);
• Experience with retention metrics analytics:LTV, cohort, repeat purchases, retention rate.

Areas of responsibility / tasks

1. Building and developing CRM and retention strategies:creating lifecycle communications that increase repeat purchases and revenue;
2. Starting and optimizing trigger flows:welcome, abandoned cart, win-back, cross-sell — to increase retention and return customers;
3. Customer segmentation and working with the base:using behavioral data to personalize communications and increase LTV;
4. Analyzing metrics and conducting A/B tests:work with retention and revenue indicators, finding growth points and implementing hypotheses;
5. Retention roadmap planning and implementation:coordinating the launch of campaigns and developing CRM as a system revenue channel.
6. Building lifecycle communicationsto increase repeat purchases and LTV;

If you want to build CRM and retention as a system revenue channel, work with international markets and influence business revenue, send your resume.