Retention Marketer Middle+ in Hotline.finance

Hello!
We are Hotline.finance, a Ukrainian product insurtech company. Our service allows you to compare insurance offers and take out insurance online, quickly and securely through a web service and a mobile application.
Our clients appreciate us for the high quality and reliability of the product, and we appreciate the opportunity to work on an interesting project and develop.
At Hotline.finance, we create conditions for the development of the team and each employee.

We are now looking for a proactive, self-organizedMiddle+ Retention Marketer with 2 years of experience.

Main Objectives Middle+ Retention Marketer:

1. Increase the conversion and LTV of the current customer base through automation, segmentation and the use of modern Retention marketing tools.
2. Increase the user base through partnerships and tools to convert website and mobile app visitors into users
3. Optimization of costs through automation and implementation of modern direct marketing tools.

You willreply by:

• development, implementation, management and control of the Retention strategy of the hotline.finance project;
• situational communication with the company's clients via email, viber, sms, push (web + app) ;
• suggestions, customization, testing and improvement of automatic (trigger) messages;
• monitoring, preparation of reports and actions for improving key performance indicators (KPI), such as opening letters, clicks, conversions, ROI, churn rate;
• implementation and A/B testing;
• implementation of automation projects processes to optimize costs, including working hours;
• implementing and improving loyalty programs, launching special offers and personalized promotions to increase repeat customers shopping.

We expect from you:

• work experience of 2 years in the position of Retention, Direct marketer;
• experience of implementation and development of esputnik tools;
• ability to use other services for work with Email/viber/sms mailings and push notifications, such as mailgun, one signal, or similar);
• knowledge of HTML at the level of code understanding email messages;
• literacy, good knowledge of the Ukrainian language;
• experience working with automatic messages;
• ability to configure trigger (automatic) notifications;
• skills in customer segmentation and understanding why it should be done;
• know how to work with Google Analytics to track results;
• know how to make reports with key metrics Retention direction.

The plus will be:

• experience working with mobile push notifications;
• have successful cases of automation implementation at work;
• ability to make clear TOR for programmers;
• ability to work with an audience of over 100,000. and more customers.

Instead, we we guarantee:

Hard:

• official employment and all the guarantees of the modern ACTION.CITY economic space;
• competitive remuneration, its systematic increase, taking into account the success of the project and the growth of professionalism;
• payment of bonuses for special achievements in project development;
• quality medical insurance for your health and productivity + accident insurance;
• 24 working days of vacation per year, up to 30 unpaid days off, up to 4 sick leaves without certificates:
• three days off per year for holidays ( during martial law) — Constitution Day, Independence Day and New Year (the first number);
• a lot of autonomy, personal flexibility graphics and trust;
• modern and comfortable tools at work, including Slack for communications and Worksection for project management;
• payment of the ChatGPT+ corporate rate and incentives for implementing AI at work;
• >
• study compensation - 100% conference and 50% long-term study;
• own an online/offline library with constant updates of publications on any topic;
• a modern and cozy office in the Polytech area with everything you need (autonomous during power outages).
  Soft:
• the opportunity to participate in the development of a national product and see the result here and now;
• there are no dozens of meetings per day, and most communications fast and asynchronous;
• team above all else - professional support of colleagues and humanity;
• open discussions by the team of improvements and optimizations of the common robots;
• we create processes and procedures without barriers and complex hierarchies;
• freedom to experiment, we are not afraid of mistakes, but on the contrary, we encourage testing ideas and introducing improvements to processes and procedures .

If this description interests you, we will be glad to receive your resume!
Join our team and create the future with us!