Retention, E-mail marketing manager in DAMS

We are an international digital marketing agency specializing in the development of projects of various levels of complexity. Our services: development and implementation of marketing strategy, advertising and promotion of products/services, e-mail marketing, smm expertise, data&web analytics.

We are looking for a talented"Retention/E-mail marketing manager" to join our team. 

We need a specialist who has:< /p>

• at least 3 years of experience in e-mail marketing, mainly in the field of iGaming, Fintech or e-commerce
• knowledge of the basic principles and tools of e-mail marketing, understanding of methods of audience segmentation and optimization of indicators
• experience of working with services for creating and sending newsletters, such as Customer.io. etc
• basic knowledge of HTML & CSS
• basic knowledge of JSON, ability to work with webhook
• work with Google Analytics, Power BI or other analytics systems< /li>
• experience in hypothesis generation for A/B testing, their validation, verification, analysis of results
• deep knowledge of customer segmentation and peculiarities of work at each stage of the life cycle
• ability to connect , configure the necessary tools for work (put tasks on the developer)
• experience in analyzing indicators and using them to optimize e-mail marketing strategy
• knowledge of the English language - upper-intermediate
• attention to details, responsibility, ability to work in a team and meet deadlines

Functional:

• development and implementation of an e-mail marketing strategy to retain current customers and return customers , that went
• adaptation of content for e-mail newsletters, including texts and images
• creation and optimization of targeted e-mail campaigns, including promotions, news, information about bonuses, etc
• segmentation of the audience for the most effective mailing, taking into account the interests and preferences of users
• creation of ideas for optimization and support of communication channels with users (email, sms, push)
• analysis of indicators of effectiveness of e-mail campaigns: opening of letters, clicks, conversion
• optimization of strategy based on received data
• interaction with designer, copywriter and other specialists to create quality mailings< /li>
• conducting A/B testing to determine the most effective e-mail marketing strategies and tactics
• monitoring changes in requirements for e-mail marketing, implementing necessary changes in work
• supporting user activity and their interest
• creating management and control of all types of communication with users
• studying user behavior and finding approaches for user fulfillment of project goals
• implementation and implementation of new ideas in the project, with the retention of the company's customers, as well as improving the performance of the management departmentproject documentation

The company offers:

• mentoring from company leaders throughout the trial period - 3 months
• professional onboarding program supported by the HR team< /li>
• a comfortable office in Kyiv on the left bank
• ambitious tasks and all the possibilities for their implementation
• the opportunity to realize your potential and develop together with us
• lunches in the office at the expense of the company
• snack bar in the office: protein and cereal bars, tea, coffee and even plant-based milk:)