Product Marketing Manager (Плюхс) in Silpo

We are E-Com Silpo, a team of lovers of Foodtech and Ukrainian product. Our development creates progressive products that are used by thousands of Ukrainians.

We are looking for a strong product marketer with a growth mindset and a creative approach that will help scale the digital product. href="https://robota.ua/redirect?event_name=url_click&redir_token=eyJPcmlnaW5hbFVybCI6Imh0dHBzOi8vc2lscG8udWEvc3Vic2NyaXB0aW9uIiwiVmFjYW5jeUlkIjoxMTA2NDA1N30=" rel="nofollow noopener noreferrer" style="text-decoration: none" target="_blank">https://silpo.ua/subscription (Fozzie Group, Silpo), find growth points and turn insights into systemic results.

Role mission

Ensure the growth of the Plush Subscription product through deep understanding of the Guest, data-approach, hypothesis testing and building effective go-to-market strategies.

Areas of responsibility

• Formation and implementation of a growth strategy for the Plush Subscription digital product
• Together with RO optimization of funnels: acquisition > activation > retention > monetization > referral
• Launch and scalingA/B tests, experiments, hypotheses
• Development of product positioning, value proposition, messaging
• Creation and launch of engagement campaigns and user retention (in-app, push, email, paid, owned channels) Close cooperation with product PO, analysts, design, development, CVM, digital marketing Analysis of user behavior, cohort, LTV, CAC, churn, ARPU Formation of roadmap growth initiatives and prioritization style="font-style: normal; font-weight: 400">We expect you to:
  • Have 2+ years of experience in digital/growth/product marketing
  • Understand the marketing funnel and be oriented in tracking events and conversions
  • Briefed or created creatives, texts, pages, offers
  • Familiar with engagement tools: Meta, Google, TikTok, other digital channels
  • Focus on the user, metrics and impact (for what?)
  • Can think like a product marketer: see the client's needs and solve them

  Will be a plus

  • Experience with loyalty programs or fintech/marketplace products
  • Experience launching subscriptions in other services
  • Construction experiencedevelopment of growth processes from scratch

  What we give:

  • Market compensation and all kinds of bonuses, bonuses for meeting goals
  • Responsibility for all product marketing
  • Impact on the growth of one of the network's key digital products
  • A product that changes the usual shopping experience in retail
  • A team of professionals who respect initiative, speed and clarity
  • You can learn and learn
  • Space for experiments and hypotheses that actually run
  • We (all Silpo, Own Account and team) really believe in this product and really try to make it cool and emotional
  • Hybrid schedule / flexibility at work

  We are waiting for you, our future Overcomer!