Product Marketing Manager (IGaming expertise) in EvoPlay

We are looking for a Marketing Product Manager who can work at the intersection of product, marketing and analytics. In this role, you will be responsible for driving product growth through conversion optimization, building value propositions and effective communication with marketing teams.

You will work closely with Product, Marketing, CRM, Retention, Development and Design, influencing business results and user experience. It is important to us that you are able to make decisions based on data, deeply understand the needs of users and partners and be able to transform insights into product solutions.

Areas of responsibility

• Conducting marketing research, in-depth interviews, analysis of competitors and needs of B2C users and B2B partners

• Identifying new opportunities for product and functional development based on the market and trends

• Cooperation with marketing teams to determine product needs and ways to implement them

• Setting tasks for developers, quality control of feature implementation and compliance with business requirements

• Formation of value proposition and messaging for B2C audiences

• Focus on user acquisition, engagement, retention and loyalty

• Cooperation with Marketing, Product, CRM and Retention teams for quality launch of initiatives

• Development and implementation of retention-strategies and step-by-step plans to increase engagement

• Setting up analytical tools and monitoring KPI (acquisition, engagement, retention)

• Evaluating the effectiveness of marketing campaigns and GTM strategies, data-driven optimization

• Preparation of regular reports and proposals for sustainable product growth

Requirements

• 2+ years of experience in Product Marketing (preferably iGaming, gaming or tech)

• Understanding B2C and B2B models, their key stakeholders

• Knowledge of product and marketing metrics: Conversion Rate, LTV, EPC, CPA, ROI, CAC, Churn Rate

• Experience working with marketing and affiliate partners

• Understanding traffic sources and tracking systems

• Deep understanding of online gambling products and market trends

• Practical experience in market research, positioning, GTM, retention strategies

• Experience with marketing automation and AI tools

• Understanding digital channels: SEO, PPC, Influencer Marketing, SMM, Media Buying, Email Marketing

• Experience with analytical tools: Power BI, Google Analytics, Plausible, Ahrefs, Hotjar, Semrush

• Experience in A/B testing

• Ability to work with Jira and write clear technical tasks for development teams

• Experience in implementing CRM or user engagement platforms from scratch - will be a plus

• Strong communication skills, systcritical thinking, experience of cross-functional interaction

• English language - level B2

We offer

• Flexible work schedule

• Friendly and professional environment

• Paid vacation, sick and personal days off

• Corporate health insurance in Ukraine

• Corporate discounts on education and sports

• L&D center with courses and development programs

If your experience and approach match our expectations, we will be glad to meet you.