Product Marketing Manager in Promavtomatika Vinnicya

Hello!
Engineering and production group of companies "Promavtomatika" has been working in the energy sector of Ukraine for 25 years. We create solutions for energy independence, automation and defense, combining engineering experience with modern technologies.

Our directions:

• Electrical production on an area of more than 3000 m2;

• Automation and automation of control systems; style="font-weight: 400; font-style: normal; text-decoration: none">

  Turnkey electrical installation works — from the development of a technical solution to the full commissioning of the facility. We work with industrial, commercial and residential buildings, ensuring a stable and safe power supply;

• Complex electrical solutions for businesses and communities in the direction of renewable energy sources: installation of solar power plants, maintenance and transition for autonomous power supply;

• Corporate sales of the electrical engineering group of goods (from sockets, switches to cable and wire products)

• Own chain of stores, B2C sales of products of other manufacturers. in the number of involved customers, including due to the products of our own production. 

  Who are we looking for? This is the person responsible for researching, positioning, launching and communicating products, ensuring their commercial success and business impact.

  What we offer you:

  • Participation and influence on projects important for scaling the company. This is a key role that will help promote existing and new products on the Ukrainian market.

  • All the necessary tools for work and trust - the team values ​​professionalism and trusts the expertise of specialists.

  • Participation and support of the company in thematic exhibitions and events.

  • Clear, transparent and stable conditions (from clear KRI and evaluation criteria to salary and social package), medical insurance, provision of equipment and tools necessary for work.

  • Access to professional development (internal courses + external training, corporate English classes, the company's corporate library).

  • Modern office with shelter, uninterrupted internet and power.

  What we trust you:

  • Full promotion of a portfolio of products of own production.

  • Conducting marketing research of the market, competitors and target audience.

  • Product positioning: formation of the value proposition of the product, definition of target segments, creation of buyer persona, development of key messages and materials for sales.

  • Cross-functional collaboration between product, sales and technical teams, including participation in the development of both the entire product from scratch and individual new features.

  • Development and implementation of multi-channel marketing campaigns.

  • Measuring the effectiveness of campaign results, performance analytics, data-based strategy optimization.

  What experience and skills do we expect from you:

  • 3+ years of experience in Product Marketing. 

  • Ability to conduct market research, analyze competitors, determine target audience, segment the market.

  • Analytical thinking, understanding of the data you need to work with, the ability to calculate the effectiveness of channels and spent resources.

  • Experience in launching products from scratch in the middle of Ukraine. Experience in launching products to foreign markets will be an advantage, but not mandatory.

  • Experience working with product and sales teams, the ability to "translate" product specifications and characteristics into sales tools for the sales team.

  • Practical experience in developing and implementing multi-channel marketing campaigns, organizing participation and presenting products at thematic events and activities.

  Would be an advantage:

  • Work experience in manufacturing companies

  • Experience of working with products of the electrical engineering group.