product manager, CATEGORY MANAGER in Skat

We are looking for a Product Manager (office products, B2B) to join the team of the commercial department.

We are the Company: SKAT is a Ukrainian manufacturer of notebooks, albums, notebooks and stationery.

Key tasks:

1) Rebranding of TM (trademark):

- Analysis of the market and competitors

- Update of visual style, packaging, messages

- Creation of a new product line (for a new design or audience)

2) Development of product groups:

- Formation of an assortment for different CAs: schools, offices, shops, networks

- Selection of "flagship" products

- Optimization of the nomenclature: remove excess, strengthen hits

3) Target audience and UTP:

- Creation of specific conditions / lines for different CAs (school series, "office economy", premium)

- Drafting of offers with high margins

- Joint work with marketer on communication

4) Work with demand and client base:

- Analysis of sales > conclusions about demanded categories

- Collection of feedback from the sales department

- Output of novelties in accordance with market needs

5) Increasing profitability:

Calculation of margins by product groups

Optimization of packaging, logistics

Launch of "special series" with high added value by cost.

Necessary skills:

Experience in FMCG / production / distribution - from 2 years

Analytical thinking, knowledge of Excel / Google Sheets

Experience in forming an assortment matrix

Understanding trends in design and products

Experience in participating in rebranding or TM creation - will an advantage

Team interaction: the ability to work with marketers, sales, designers

KPI for 6 months:

Developed and launched an updated brand pack (logo, label, palette, fonts)

Launched at least 1 new product line

Optimized 15-30% of the existing assortment

Increase the margin on key positions by 10-20%

Presentation offers for 3 main targets