Ppc specialist, targetologist in Filterway LLC

Responsibilities

• Develop and implement social media strategy based on market and audience research.
• Create and manage content (posts, stories, reels, videos, captions, visuals).
• Maintain brand tone of voice and visual consistency.
• Engage with the community: respond to comments, messages, and feedback.
• Plan and launch paid advertising campaigns (Meta Ads, TikTok Ads, Google Ads).
• Define, segment, and analyze target audiences.
• Test and optimize ad creatives, conduct A/B testing, and run retargeting campaigns.
• Track KPIs (reach, engagement rate, follower growth, CPC, CPL, ROAS).
• Prepare performance reports and suggest improvements.
• Collaborate with influencers and partners to increase reach.
• Stay updated with trends, new formats, and platform algorithms.

Requirements

• Proven experience in SMM and paid advertising (1–3 years).
• Strong knowledge of social media platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn.
• Proficiency in Meta Ads Manager, TikTok Ads, and Google Ads.
• Skills in Canva, Photoshop, CapCut, or similar tools for content creation.
• Copywriting skills (engaging captions, ad texts, storytelling).
• Strong analytical skills, ability to work with data, KPIs, and optimization.
• Knowledge of Google Analytics, Meta Business Suite, and other analytics tools.
• Creativity combined with strategic thinking.
• Excellent communication and problem-solving skills.
• Ability to multitask, manage time, and adapt to fast-changing environments.
• Portfolio or case studies with measurable results (growth, sales, ROAS).