Media Buyer (TikTok) in HR recruitment

We are an international iGaming (online casino and sportsbook) product team working with global markets and large volumes of paid traffic. Our daily work is about scaling profitable relationships, constantly testing hypotheses, working with numbers and making quick decisions that directly affect the financial result. There are no "long agreements" here - there are clear KPIs, analytics and a focus on results. We appreciate people who know how to manage traffic like a business, think in terms of ROI, CPA and LTV and want to grow together with truly scalable products.

Duties

Tasks: • Launch, manage and scale advertising campaigns in TikTok Ads (main focus) • Work with traffic in vertical iGaming / casino • Analysis of campaign effectiveness, optimization of creatives and communication • Scaling of profitable campaigns with a focus on ROI, CPA, LTV • Testing hypotheses, formats and approaches in TikTok • Working with tracking and analytics through Keitaro, PWA services and related tools • KPI management and responsibility for financial results • Interaction with creative and analytical teams

Must have:

2+ years of experience in media buying

Practical experience with TikTok Ads

Experience in iGaming / gambling or strong experience in "white" verticals with a desire to move to gray hat (casino)

Understanding the principles of scaling paid social traffic

Experience with Keitaro and PWA-services

Analytical thinking, working with KPIs and hypotheses

Independence and result-oriented

After VT there are:

Course compensation or training

Compensation for sports or a group of your choice

Possibility of home office configuration

The main focus is LatAm (Spanish-speaking market)

Remote and flexible work format

Exclusive caps with direct advertisers on the LatAm market

Complete infrastructure with built-in processes from A to Z

Interview stages

1. Recruiter Pre-screen 2. Interview with Head of MB 3. Job Offer