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Marketing manager in Tabula Rasa
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Tabula Rasa
August 21, 2024
Marketing manager
remotely
About the project:
On time — digital services for business: EDO, EDI, Kasa, TTN and QES.
We create a single space for the exchange of electronic documents between business, the state and people. We are trusted by more than 700,000 Ukrainian companies that use our services (among them: Nova Poshta, Glovo, Uber, Bolt, Portmone, OLX, Delivery, Rozetka, Silpo, Monobank, Kyivkhlib and many others).
and a designer, an agency that creates content for social networks) - performance (SEO specialist, mail marketer, PPC specialist) - product marketing department (2 marketers, namely we are still looking for a person in this department)- comm team (event, PR and production)
What is important for this role:
< p> — understanding of the basic principles and tools of B2B marketing when working with IT products;possess systemic thinking, an analytical approach in the formation of hypotheses and assessment of work tasks;
— to be a good manager: proactive, able to build processes, select the best ideas and bring them to life, take responsibility;
— to understand the peculiarities of the market, to know a lot about communications, to be able to convey the essence of messages simply and clearly;
— understand customer segmentation approaches and the ability to work with ICP (ideal customer portrait) and CJM (customer journey map);
— understand internet marketing tools for attracting and retaining customers, be able to calculate their effectiveness;
- be a good communicator and team player: organize a work group, distribute tasks, take into account the opinion of all parties for a better solution.
Will be an advantage:
— flexibility, willingness to work in a mode of change, not be afraid to expand your role, grow and develop, take on new responsibilities ;
— the ability to independently evaluate work results, present your ideas;
- work experience in the field of B2B marketing or e-commerce.
Tasks:
— set up effective lead generation for the sales department with the help of marketing channels and activities;
— to convey and form a value proposition for the product for different customer segments based on their needs;
—to carry out verification and testing of hypotheses with the aim of improving the product for the client;
— closely interact with the sales department, analysts, research team, designers and product marketer, seo specialist, content department, email marketer, PR, events;
—take responsibility for project results, decision-making and meeting deadlines;
— build communication according to tone of voice;
— implement marketing activities independently and with the help of the team;
— launch joint projects with partners;
— to forecast and analyze the effectiveness of marketing activities;
- management of all digital marketing tools and channels of the project.
Stages of selection:
— selection by resume;
- getting to know the recruiter;
— an interview with the team leader;
—test task;
- the final interview.
We offer:
— official employment in the company;
— 24 calendar days of paid vacation per year, unlimited sick leave;
— remote work with the possibility to visit the office in Kyiv;
- health insurance.
