Market analyst (manager of CRM systems and database analytics) in River Mall, TRC

River Mall — one of the largest and most modern shopping and entertainment centers in Kyiv — is looking for an energetic, detail-oriented specialist who will help systematically work with the customer base and analytics to increase the effectiveness of communications and visitor engagement.

Your tasks:

CRM and data:

• Collection, updating and enrichment of customer databases

• Implementation and coordination of the CRM system, development and implementation of the communications plan

• Development of CRM functionality: collection and analysis of requirements, testing, implementation of changes

• Maintaining the relevance of databases, data correction

Segmentation and analytics:

• Segmentation of customers and improvement of segmentation methods

• Analysis of user behavior, identification of key groups

• Conducting data analysis to form relevant offers

• Constant analysis of profitability and effectiveness of CRM programs

• Preparation of regular analytical reports for management

Campaigns and communications:

• Developing communications scenarios to achieve business goals (increasing LTV, purchase frequency, reducing churn)

• Implementation of personalized communications using e-mail, push, SMS, Viber

• Prioritization of channels and optimization of communications costs

• Setting tasks for designers and copywriters for the creation of message content

• Analysis of the effectiveness of campaigns, adjustment of strategies

Attracting customers:

• Initiatives to stimulate sales

• Gathering feedback, evaluating the quality of service, NPS analysis

• Publishing text, graphics, multimedia content on digital resources companies

• Content effectiveness analysis, implementation of changes to improve results

Who we are looking for:

• You have experience working with CRM systems.

• You are oriented in the principles of digital marketing, working with databases, you know what NPS, LTV are

• You have experience with communications using e-mail, push, SMS, Viber. salary

• Atmosphere of trust, support and dynamics