Specialist in internet marketing (B2B) in ESMIL

Esmil Group is an international company, a manufacturer of equipment for wastewater treatment

and sludge dewatering. We are a Ukrainian company operating in international

markets, and our head office is located in Poland. Today, Esmil Group is actively

implementing projects and developing its presence in the USA, Great Britain and EU countries.

We are looking for a specialist in Internet marketing to join the marketing team, who will

help systematically develop digital channels, strengthen SEO, increase

the effectiveness of the site and increase the number of quality requests from potential customers.

Work format: remote

Payment: from UAH 40,000 (based on the results of the interview) + a bonus based on the results of the work

Tasks

? Administration and development of corporate sites on WordPress: support,

updates, development of modules; making basic changes to HTML/CSS/JS/PHP.

? Development and optimization of sites with a focus on lead generation (structure, landing

pages, conversion elements).

? SEO on-site and off-site: conducting technical and content audits, preparation of

recommendations and their implementation / implementation coordination.

? Systematic work with SEO and GEO: increasing visibility in search, optimization

of content and quality of traffic, link building.

? Increase page conversion (CTA, forms, page logic, ease of

usage).

? Analytics and reporting: setting up and interpreting data in GA4, monitoring in

Google Search Console, creating dashboards in Looker Studio.

? Support for e-mail mailings and preparation for automation of marketing

communications.

? Coordination of contractors' work (development / design).

? Launch and support of PPC campaigns (minimum targeting / advertising in Google Ads,

LinkedIn as needed).

? Interaction with a social media specialist.

? Evaluation of the effectiveness of marketing activities: calculation of ROI, analysis of costs and

results.

? Participation in the formation and implementation of the company's marketing strategy.

Requirements

? Experience in the field of Internet marketing (international promotion) from 2 years.

? Experience in the B2B segment.

? Practical understanding of SEO, GEO and site lead generation.

? Practical skills in working with Google Ads, LinkedIn Ads, Google Analytics 4, Google

Tag Manager, Google Search Console.

? Knowledge of languages: English or Polish - one of the languages ​​at a level not lower than B2, the second

(from B1 level) would be an advantage.

? Independence, systematicity, attention to details.

Will be an advantage

? Experience in engineering / industrial areas.

? Experience in developing and implementing an Internet strategy.

? Understanding the specifics of international promotion (EU, UK, USA).

? Experience with e-mail platforms and automation (funnels, scripts,

segmentation).

We offer

? Work in a stable international company.

? The opportunity to influence the development of the company's digital channels.

? Competitive payment based on the results of the interview.