Head of VTM (own brand) in Bazhaemo zdorov’ya, merezha aptek

The chain of pharmacies "We wish for health" opened its first pharmacy in 2001. For 25 years, we have been successfully working and expanding our presence throughout Ukraine.                                        

Today "We wish you health" already has more than 1,300 pharmacies. We always take care of the comfort of our customers, providing quality goods and services, affordable prices, selection and variety of offers, training our staff to be responsible and provide quality advice to our customers. 

The chain of pharmacies "We wish you health" is also one of the largest employers in Ukraine. Working in our company can be the most important step in professional development. We offer not only the possibility of stable work, but also favorable conditions for active career growth. Beneficial prospects open up to each of our employees, including a real chance to realize their own ambitions. We value and in every way encourage proactive and talented people who strive for excellence. Join us!

We are looking for a VTM Head who will be responsible for the creation, development and profitability of the pharmacy chain's own brand portfolio. This is a role for someone who can combine commerce, category management, product logic and operational launch into a single system.

Key tasks:

• Analysis of the market, competitors, trends, price positioning and demand;

• Building of the TM portfolio: price segments, line architecture;" conditions;

• Management of the full cycle of product launch: from idea and TK to going on the shelf;

• Coordination of related functions: marketing, procurement, commerce, legal unit, quality, logistics, sales;

  style="font-weight: 400; font-style: normal; text-decoration: none">Ensuring timely updating of the assortment, removal of weak SKUs, scaling of successful positions;

• Participation in the formation of packaging, positioning, UTP and VTM communications;

• Building a reporting system and KPI by direction;

Would be an advantage:

• Experience in starting a TM from scratch or scaling existsportfolio;

• Understanding pharmacy categories: nutritional supplements, medical products, cosmetics, care, non-Rx;

• Experience in building matrices, pricing strategies;" Power BI / analytical dashboards;

Area of responsibility, result:

• Increasing share VTM in sales and gross profit;

• Formation of a competitive and managed portfolio of VTM;

• Launch of new products in the agreed terms and with the target economy;

• Achieving KPIs on margin, turnover, sales and profitability direction;

• Construction of a transparent management system for the direction of VTM;

We offer:

• An influential role in a strategically important direction of the company;

• Competitive reward; style="font-weight: 400; font-style: normal; text-decoration: none">Official employment, holidays and sick leave according to the Labor Code;

• The possibility of partial compensation for external courses and training.