COMFY is the first omnichannel retailer of technology and electronics in Ukraine, a leader in digital transformation and customer service.We are looking forHead of Trade & Omnichannel Activation, which will help us build effective promotional and merchandising activations in all channels (retail network + e-commerce), support local initiatives and ensure the ROI of each activity. and merchandising activations.Support local initiatives and guarantee ROI for each activity.Main responsibilitiesPlan
COMFY is the first omnichannel retailer of technology and electronics in Ukraine, a leader in digital transformation and customer service.
We are looking forHead of Trade & Omnichannel Activation, which will help us build effective promotional and merchandising activations in all channels (retail network + e-commerce), support local initiatives and ensure the ROI of each activity. and merchandising activations.Support local initiatives and guarantee ROI for each activity.Main responsibilities
- Planning and launching omni-campaigns (seasonal and tactical promo, adaptation of mechanics for offline and online).
- Development and implementation of joint activities with vendors.
- Trade-marketing and merchandising: working with POS materials, in-store videos and audio content, digital signage; control of deadlines and standards.
- Local activations and events: store openings, pop-up zones, city events; coordination of agencies and partners.
- Analytics and optimization: building sales and traffic dashboards, tracking KPI (uplift, ROI, NPS), formation of learnings.
- Budget and suppliers: management estimates, tenders with POS manufacturers, media and BTL agencies, cost control.
- Cross-functional interaction with e-commerce, category management, logistics, IT, HR training and brands.
Qualification requirements
Experience:
- 5+ years in marketing / trade-marketing in large-scale retail or omnichannel companies.
- national events).
- (Desirable) experience in the field of technology and electronics; work with marketplaces.
Education:
- Higher (marketing, business administration, management).
- (Preferred) additional certificates in digital marketing, data-analytics, project management (PMP, Agile).
Google Sheets, BI tools).Work with POS-production, video and audio clips.Budgeting and negotiations with contractors.(Desirable) experience with CRM segmentation, CDP, marketing automation.(Desirable) knowledge of DAM/PIM systems for content management.Soft skills:
- Creative thinking and data-driven approach.
- Strong time management and multitasking.
- Leadership in cross-functional teams.
- Excellent presentation skills.
- (Preferred) experience in facilitating Design Thinking / Sprint workshops.
Languages:
If you feel the drive to create large-scale activations and strive to influence the omnichannel strategy of the market leader - we will be glad to meet you!
