Head of the marketing department in Selena-Klimat, TOV

Vacancy: Head of Marketing Department

We are the official importer of the Haier brand in Ukraine. 10 years on the market. A partner network has been built throughout the country. We are looking for a strong specialist who can systematically scale marketing and the brand, strengthen the team and results.

Your tasks:

• Creating a marketing strategy (online + offline).

• Support and development of the existing partner network in Ukraine.

• Work with Haier brand products: positioning, campaigns, recognition.

• Management of advertising channels (Google/Meta/YouTube, e-commerce).

• Creating a lead generation system and increasing conversions.

• Marketing budget management and performance analysis.

• Coordination of the work of the marketer within the company and the involvement of contractors.

The role involves managing marketing as a continuous process: from analytics and planning to implementation, performance monitoring and evaluation of results. The focus is the support and development of the brand in sales channels (online and offline) in synchronization with sales and partners.

What is important:

• Experience as Head of Marketing / Senior Marketing Manager from 3 years.

• Successful cases with increased sales or brand recognition.

• Ability to build processes: plan > execution > optimization.

• Knowledge of digital tools and analytics (GA4, UTM, Power BI/Looker/Tableau).

• Teamwork, responsibility, initiative.

We are not looking for a person just to manage social networks. We need a marketing strategist who knows how to build processes and be responsible for the result.

We offer:

• A strong foundation, not work from scratch: the Haier brand + a ready-made partner network.

• A team that already has a marketer and an SEO specialist.

• Stable business with many years of experience on the market.

• Real influence on the result and development of the brand in Ukraine.

A candidate who:

• only works with SMM or content

• measures the result only in reach, not in quality leads

• does not work with numbers and analytics

• avoids responsibility for the result

How to respond:

Send a summary and 2-3 case studies in brief: goal > tools > budget > result (figures).