User Acquisition Manager in Panfilov O.E., FOP

Role Overview

We are looking for a User Acquisition Manager with proven experience managing multi-million budgets in performance marketing for mobile products. Experience with short drama / entertainment apps will be a significant advantage.
The role involves full responsibility for paid user acquisition across all channels — from scaling to efficiency and growth.

Main Responsibilities

• Plan, launch and scale UA campaigns with multi-million dollar budgets.

• Manage paid user acquisition through Meta (Facebook and Instagram), TikTok, Google Ads (UAC), Snapchat, DSP and other channels.

• Full responsibility for key KPIs: CPI, CPA, ROAS, LTV, retention, payback.

• Building and optimization of full-funnel UA strategy: prospecting, retargeting, re-engagement.

• Leadership in creative testing strategy (UGC, video, hooks, formats).

• Analysis of performance data and making data-driven scaling decisions.

• Work closely with product, analytics and monetization teams.

• Manage budgets, forecasts and growth plans with full responsibility for ROI.

Requirements

• Minimum 3 years of hands-on experience in User Acquisition or Performance Marketing.

DSP.

• Strong analytical skills and experience with attribution and analytical tools.

• Fluency in English (oral and written).

• High level of responsibility, speed of execution and growth mindset.

Will be a plus

• Experience with subscription or content applications.

• Experience scaling campaigns in Tier-1 markets (USA, EU).

We offer

• A role with real influence and full responsibility.

• Large budgets and freedom in scaling.

• Dynamic, performance-oriented environment.

• Competitive compensation.