Head of Digital marketing in LIGA ZAKON

August 12, 2024

Head of Digital marketing

remotely

LIGA ZAKON—a product IT company—a Ukrainian developer of information and analytical products with 30 years of expertise, strong competence in big data processing and high standards of customer service.

Today, LIGA360 IT platform product solutions are used by more than 160 thousand users of various levels, and together with partner projects that have integration with LIGA ZAKON company solutions, this number is about 360 thousand various specialists, among them almost all bodies of executive and judicial power.

The main strategic direction of the company is to enter the international market and create product values ​​of the LIGA 360 Platform for customers from different countries.

We invite an experienced Head of Digital marketing to our team.

What needs to be done:

• manage Digital marketing in the company;
• systematize processes and build end-to-end analytics;
• conducting an audit of existing digital processes;
• develop, coordinate and implement short- and long-term development strategies and organize the strategy implementation process to increase the number of leads and sales;
• manage content in the digital space for attracting, heating and stable work of the target audience (own and partner sites);
• develop, plan, implement and analyze digital activities aimed at finding and targeting audiences, including SEO, content production, contextual advertising, retargeting, social media campaigns and conversion optimization;
• develop new and increasing effectiveness of the company's current social networks: LinkedIn, Youtube, Facebook, Instagram (constant filling and development of channels);
• ensure organic traffic growth and site performance improvement;
• attract new traffic channels and new digital tools, quality analysis of each channel;
• develop the strategy and presentation of the company on the Internet markets;
• monitor and analyze the competitive environment;
• develop an annual/monthly budget.

Our wishes to the candidate:

• 5+ years of successful experience working with B2B products in the position of Head of digital marketing / Head of marketing;
• higher education in marketing, advertising or related fields;
• availability of successful cases of creation and implementation of digital products;
• a high level of understanding of advertising packaging (what Landing Page texts sell);
• meaningful understanding of online marketing tools (high level of competence in email/content/video marketing and in building a sales force);
• experience in effective team management (task setting, control, coordination, motivation, development);
• experience of working with foreign markets;
• English level - B2;
• experience with analytical tools such as Google Analytics;
• experience of lead generation on partner and paid media platformsatformah;
• knowledge of the strategy of lead generation with full force;
• the ability to build a complex of digital marketing, including content production, SEO, contextual advertising, retargeting, partner co-marketing, placement and advertising in social networks;
• strategic thinking and focus on financial results;
• leadership qualities;
• excellent organizational skills;
• active life position;
• the ability to make decisions and bear responsibility for them;
• the ability to work in multitasking mode.

Why it is cool to work at LIGA ZAKON:

• an actively developing product IT company;
• the opportunity to gain international experience in a team of professionals;
• official registration;
• internal training system;
• remote work.

Are you interested in the vacancy? Send your resume!