Head of Creative in Cifrove vidavnictvo EKSPERTUS

Eksterus digital publishing house is aUkrainian publisher of software products and specialized publications.

Our mission isinformation support for professionals in various fields. We publish specialized electronic journals, expert legal systems, software products and conduct training events for accountants, human resources, medical managers and other specialists. 400">https://expertus.media/

https://www.instagram.com/expertus.media

https://www.facebook.com/ExpertusUA

We are opening a competition for the vacant position: Head of Creative

Stages of selection:

• Initial interview with the recruiter;
• Execution of the test task;
• Technical interview with the hiring manager

Main responsibilities:

• Regularly analyze the quality of marketing materials:
  • mailings
  • social networks
  • messages in products
  • other communication channels
• Work with reports and engagement analytics (open rate, CTR, reactions, other relevant metrics)
• Identify typical errors, weak places and growth points in the presentation
• Form conclusions and recommendations for improving communications
• Conduct individual and group training for marketers
• Create and update:
  • manuals
  • reminders
  • guidelines for marketing texts and visual presentation

Our expectations from the candidate:

• Experience with marketing communications from 5 years (marketing, brand, content, creative)
• Experience in a managerial or expert role:
  • Head of Creative / Head of Content / Creative Lead / Brand Lead
  • or an equivalent role with an impact on the standards and quality of communications
• Practical experience of working with various channels:
  • email mailings
  • social networks
  • product and service messages
  • advertising communications
• Experience with engagement and performance analytics content
• Experience in creating methodical materials: guidelines, reminders, standards

• Experience in training teams (grsessions, workshops, individual mentoring)

  Will be a plus

• Experience working with educational or expert products
• Experience scaling content teams
• Knowledge of current trends in marketing communications (not only local)

• Experience building or transforming tone of voice