Digital Marketing Strategist (Eastern Europe) in Ecomitize

Epic Strategies, a digital marketing agency, seeks a Digital Marketing Strategist to implement digital advertising and marketing strategies for clients across a variety of industries. This role will report to the VP of Integrated Marketing & Communications. The Digital Strategist will be responsible for providing strategy development and execution with key performance indicators, as well as campaign performance analysis and recommendations.

The Digital Marketing Strategist should understand digital advertising standards and can implement campaigns across a variety of digital channels. This role will be responsible for strategy, execution, tactics, process improvements, performance, and budget optimization of each client’s campaigns. The Digital Strategist will work collaboratively across internal teams to deliver digital campaigns on time and within budget. This role will help market the client’s brand through multiple digital techniques to support lead generation, online sales, and brand presence.

Requirements

• Must speak fluent English — excellent spoken, written and comprehension. This role works with a U.S.-based team.
• Proven success in digital marketing, with a track record of successful campaign management and strategy development. ?
•  5+ years of hands-on experience setting up, executing, and optimizing digital marketing campaigns using ad platforms such as Google, Meta, and/or LinkedIn.
  • PPC = 60% (Must have at least two years of hands-on, expert-level experience with Google Performance Max, including online to offline store sales campaigns).
  • ?Paid Social Media = 30%?
    • Primarily Meta
    • Bonus if the candidate has worked with TikTok Ads
    • Less interested in LinkedIn
  • SEO = 10%
• Certifications: Meta Ads, Google AI-Powered Performance Ads. Google Offline Sales Certification, Google Analytics, Google Ads, Google Tag Manager, and Google Merchant Center.
• Experience advertising for eCommerce clients utilizing platforms and integrations with Shopify, Magento, Big Commerce, etc. 
• Own the initial build, day-to-day management and optimization, and periodic/final reporting of ?digital marketing campaigns.
• Ensure the account remains on budget and meets client performance goals.
• Collaborate with account executives to develop digital marketing strategies to achieve client’s ?objectives.
• Experience with SEO research and SEM marketing using tools like SEMrush.
• Conduct research to understand our client’s business, industry, and target audiences.
• Ability to identify and track success metrics associated with the client’s business objectives.
• Excellent analytical skills. Able to use visualization reporting tools and communicate analytical results clearly and effectively to various audiences.
• Attention to detail and ability to identify and implement necessary adjustments to improve digital campaigns.
• Able to take initiative as a problem solver and to work across many clients.
• Self-directed and able to work in a fast-paced environment requiring strict time management and the ability to adapt to changing priorities.

Bonus Skillsets

? Experience with Instacart and review platforms such as Yelp.

? Knowledge of business listing platforms such as Google My Business and Apple.?

We only consider СVs in English.