Digital Marketing Lead in PRO.people Recruitment Agency

The marketing company, which is present in Europe, Asia, Latin America and Africa, opens a new strategic direction - entering new markets. We are looking for a Digital Marketing Leader who will help us scale.

This role is about possibilities of influencing business and promoting digital products where the map is still "empty".

We are looking for a person who understands strategy building, knows how to test hypotheses, is friendly with analytics, and most importantly - sees opportunities where others do not notice them.

Your key tasks:

• Form a marketing strategy taking into account local specifics, audience behavior and business goals.
• Manage performance and brand marketing: PPC, SEO, PR, Email/SMS, Affiliate. Your area of ​​responsibility is channel consistency, efficiency and a clear KPI framework.
• Adapt UX, funnels, content and communications to the specifics of the region. 
• Collaborate with local media, influencers and partners.
• Regular analysis of marketing performance, A/B testing and hypothesis generation. The focus is data-driven solutions and scaling.

Your experience:

• Deep understanding of the full cycle of working with a digital product — from engagement to maintenance.

• Experience in digital marketing and setting tasks for the team: SEO, PPC, SMM, Influence, Product Marketing.

• Sure knowledge of metrics (CPA, ROMI, LTV, ARPU) and the ability to build dashboards.

  font-style: normal">Google Trends, SEMrush, Glimpse, Power BI.

  From us:

  • Experience with a digital B2C product in the international arena and experience with new markets.
  • Really quality onboarding - we will help you adapt, understand the product and niche, and also delve into the world of our teamsand.
  • The ability to influence the product strategically and implement initiatives quickly.
  • The absence of micromanagement and an ambitious team of professionals.
  • Compensation for sports, language courses and psychologist services, free lunches in the office — we care about your physical and mental health.
  • Hospital and paid vacations — your health and rest are important.
  • Saved public holidays—up to 10 days a year.
  • The possibility to choose a convenient work format: completely remote, hybrid or in the office in Kyiv. Your location is not important to us - what you do is important.