CRM & Loyalty marketing manager in A-Play

CHER'17 — the first store of the CHER'17 group appeared in 2017. Zapaz is the border of stores in Ukraine, new collections of several pages per month, new collections of girls and boys from different cities and countries, daily shipping. 

CHER'17 is already more than a collection of clothes. This is a real community, as well as our team, thanks to which we became who we are today. It is easy and fun to work in our team, especially since it is professional, open to the initiatives and ideas of our colleagues, new approaches in all aspects of the company's activities. We want every employee to feel important and valued.

What we offer:

1. The income depends only on you - we offer a transparent system of bonuses and a fixed part for the result. Thanks to this You can earn from UAH 50,000-150,000;
2. Remote work format, with periodic business trips (up to 2 times a month);
3. Clear schedule: Mon-Fri, 09:00-18:00 — we value work-life balance, no night campaigns and no chaos;
4. Freedom and responsibility: you create a CRM system for yourself — from scratch, without bureaucracy;
5. Working directly with the CMO: partnerships, quick decisions, open dialogue;
6. Strong marketing, e-com and analytics team where everyone thinks in numbers and the result;
7. Working with BAS ERP, CRM, Meta Ads, chatbots, email tools - not here there will be routines, only analytics and creativity;
8. Fashion environment: a brand that lives by trends, ideas, design, atmosphere;
9. Official employment, paid vacations and sick days;
10. Opportunity to implement own ideas: we we test, analyze, learn - and grow;
11. Prospect of development: CRM & Retention Manager / Head of Retention is a natural next step.

Without which we will not consider the candidate:

• 2+ years of experience in CRM, Retention or Digital Marketing (B2C or fashion is a huge plus);
• Practical experience building automated communications, triggers and loyalty programs;
• Deep understanding of RFM, LTV, cohort-analyses and segmentation principles customers.

Areas of responsibility:

• Develop and implement a CRM and retention strategy, focused on key business indicators - LTV, Retention Rate, AOV;
• Create and develop a Gameof loyalty: think through the mechanics, launch campaigns, track analytics and performance;
• Segment and cluster the customer base, discover insights and build personalized communications at all stages of the customer life cycle.
• Launch direct-marketing-mechanics for customer retention, activation and re-conversion - from business cases to measuring results;
• Collaborate with partners and internal teams (marketing, e-com, analytics, developers) to develop CRM functionality and data accuracy;
• Conduct A/B testing, analyze the results of campaigns, optimize processes, improving metrics of openings, CTR and reactivations;
• Manage multi-channel communications (email, SMS, push, messengers): segmentation, automation, database relevance, content quality.

If this is about you - Send your resume and join CHER'17.

Our site: https://cher17.com

Our Instagram: https://www.instagram.com/cher17.ua/