Chief Marketing Officer in proizd.ua

July 18, 2024

Chief Marketing Officer

Kyiv

is a product IT company that develops a platform for searching and booking transport tickets: for trains, buses and aircraft. We have been working since 2014. The company's goal is to make a global distribution system and to provide the user with a unified opportunity to buy tickets to different countries around the world.

Task

Increasing ticket sales with the help of internet marketing channels.

Responsibilities:

• analysis of current sales;
• setting tasks for the Team;
• participate in the development of the Service development strategy;
• development of the company brand;
• media planning, budget planning, forecasting results;
• conduct negotiations with advertising networks. Monitor the work of contractors;
• generate and test hypotheses with the goal of increasing key indicators.

SEO

• keyword analysis;
• analysis of the current situation in seo;
• analysis of methods of increasing seo traffic;
• establishment and achievement of CRI.

CPC

• analysis of CPC traffic/sales;
• development of CPC strategy;
• control of the work of contractors.

SMM

• analysis of current smm activities;
• development of smm strategy;
• work with organic smm and Facebook Ads.

PR

• participate in the development of the PR concept;
• setting and achieving KRI for PR activities.

Email marketing

• analysis of current email marketing
• selection of an email marketing contractor/email marketer in house
• establishment and achievement of CRI in email marketing channels
• analysis of sent mailings.

Will be a plus:

• work experience in the position of an analyst, Internet marketer (from 2 years);
• experience of working with projects with an average monthly attendance of 500,000 or more;
• Google Analytics/Adwords certificates.

Working conditions:

• work according to the discussed and approved CRI;
• a decent salary based on the results of the interview;
• excellent prospects and opportunities for development;
• a convenient office next to the VDNG metro;
• paid sick leave and vacation;
• medical insurance (VIP class);
• free coffee, tea, sweets, fruit, business lunches.