Chief Marketing Officer in AVS, Onlayn-shkola buhgalterii

Hello! We are AVS, an international EdTech platform with online courses for accountants. More than 300,000 customers in Ukraine, Poland, Kazakhstan and Brazil. We are looking for a Chief Marketing Officer - a person who will build a marketing department from scratch and lead the next stage of the company's growth.

The key task is to lead the marketing function, assemble a team and increase monthly revenue to $1 million. Scaling performance channels, launching SEO, building a marketing department - and full trust of the founder in decision-making await you.

We offer:

• Salary $8,000 per month (fixed + CRI when results are achieved)
• Remote work with a flexible schedule. You can work from home (in any country), from our office in Kyiv, or we will pay you for coworking.
• 24 days of vacation, as well as paid sick leave.
• Stable payments without delays (for the entire time of the company's existence, the salary has not been delayed even for a day).
• Work directly with the founder - your ideas will be heard and implemented.
• Professional training - internal + payment for external courses and coaching.

Your tasks:

• Analyze the current marketing model in three countries (Ukraine, Kazakhstan, Poland) and form a marketing strategy that will allow growth to $1 million in monthly revenue.
• Manage an internal team of marketing project managers. Cooperate with outsourced traffic agencies and over time build a specialized in-house team.
• Manage marketing funnels. We are currently working with webinar and live funnels. Scale performance budget from $25k to $100k+ while maintaining current ROMI 300-400%.
• Launch SEO as a key channel for a new subscription media platform.
• Build a marketing analytics system: set up transparent metrics, dashboards, integrations between CRM and webinar platforms.
• Implement a process for regular testing of new traffic channels and new funnels.
• Start systematic work on brand recognition.

What we expect from you:

• 5+ years of experience in marketing with a focus on performance and lead generation. Ideally, with educational projects.
• Experience with Performance Ads from $50k/month.
• Able to segment user bases, calculate cohorts and make forecasts. You work with Google Analytics 4, Hotjar (or similar) and Google Sheets.
• Experience with end-to-end analytics: designing dashboards, understanding what attribution is, writing technical documentation for developers.
• Strong hypothesis generation skills and understanding of A/B testing methodology, including test representativeness and experiment design logic.
• Ability to hire, train, brief and coordinate a team, work with multiple contractors in parallel.
• Understanding B2C EdTech funnel: webinars, lead magnets, quizzes, direct funnel.

 Ba plus:

This is not mandatory, but will increase your chances:

• Experience in working with retention-driven products (high LTV).
• Working with advertising budgets from $100,000.
• Experience building a marketing department from scratch.
• Deep knowledge of SEO and content marketing.
• Great (!) experience with a webinar funnel.

How we hire:

• Step 1: Complete the starter task (30-60 minutes)
• Step 2: Complete a skills interview (60-90 minutes)
• Step 3: Complete a values interview (60-90 minutes)
• Step 4: Complete a paid test project (10-15 hours, fully compensated)

 Important: We do not accept reviews here. To respond to the vacancy, go to the Telegram bot and complete a short test task: https://tinyurl.com/robotaua-cmo