Campaign Manager in Pershiy Ukrayinskiy Mizhnarodniy Bank, AT / PUMB

We are looking for a Campaign Manager who will be responsible for the full cycle of campaigns for FPOs and SMEs: from hypothesis formation to result analysis and scaling.  The role involves working with cold and active base, multi-product propositions, communications testing and influencing the communications funnel.   

Main tasks
• Planning and implementation of CRM campaigns (email, push, SMS, Viber, in-app)
• Building segmentation
• Working with control groups and evaluating the effect
• Forming hypotheses and running A/B tests
• Managing the communication calendar and the load on the client base
• Controlling the correctness of data, triggers and scenario logic
• Analysis of key metrics: OR, CTR, CVR, revenue
• Understanding of reporting and recommendations for scaling
• Interaction with chapter, copywriter, designer, CRM specialist and PO
KPI roles
• Conversion to application / account opening / product connection
• Segmentation quality (reduction unsubscribes, growth of relevance)
• Speed of testing and implementation of hypotheses 
What is critical for us 
• 1-2+ years of experience in CRM/performance marketing 
• Experience of working with large databases (50,000+ contacts) 
• Understanding of principles:  segmentation, control groups, attribution 
• Experience of running A/B tests and working with hypotheses 
• Ability to work with numbers and draw conclusions based on data 
• Experience with CRM systems (eSputnik, etc.) 
• Understanding of sales funnel logic 
Preferred 
• Experience in the banking or financial sector 
• Experience with multi-channel communication 
• Basic knowledge of SQL or ability to work with BI-reports

 Who we are not looking for 
• A person who works "according to the brief" without immersion in the product
• An executor without analytical thinking
• Someone who is not ready to be responsible for the result

Why 7000 chose us employees?

• Ambitious projects — Participate in large-scale FUIB projects, working on which you reveal your own potential and gain new experience
• Space for development — Discover a new horizon for achievement career and professional peaks
• Reward for the result — Implement complex ambitious tasks and receive recognition and a decent reward
• Training — Develop among the best and use the open space for self-realization
• Team like-minded people — Become part of a professional team in a company you will be proud of.