Content Creator in ITHoot

IT Hoot develops its own SaaS product HootCore (PIM, OMS, CMS, DAM) and provides custom software development services for e-commerce business. We are looking for a Content Creator who will be responsible for the entire content direction of the company: from LinkedIn posts and case studies to product materials and SEO articles.

This role is the intersection of marketing, product and sales. You will be the heart of our content machine.

Areas of responsibility

LinkedIn and SMM

• Maintenance of IT Hoot and HootCore corporate LinkedIn account
• Maintenance of personal profiles of founders and experts
• Writing and publication of expert posts
• Promotion of cases, product and knowledge of the team
• Development and implementation of the content plan

SEO content

• Writing articles for content clusters hootcore.io and ithoot.com
• Working with the semantic core and editorial plan
• SEO optimization of texts (metadata, internal linking)
• Competitor analysis - content section
• Working in Google Search Console, Ahrefs / SEMrush

Product materials

• Writing one-pagers, presentations, feature descriptions for HootCore
• Preparation of marketing materials for sales
• Content for international exhibitions and conferences
• Landing page copy, email templates

Case studies and PR

• Writing and publication of client of cases
• Promotion of cases through LinkedIn and thematic resources
• Preparation of content for guest publications
• Participation in email outreach campaigns

Requirements:

Required:

• Experience in managing LinkedIn accounts (corporate or personal brands)
• Understanding SEO basics and experience writing optimized texts
• English - fluent (C1+): writing, editing, communication
• Ability to write clearly, reasoned and with value for the reader
• Independence in planning and performing tasks

Big plus:

• Experience in SaaS or IT outsourcing
• Familiarity with e-commerce / retail tech by topic
• Experience with Ahrefs, SEMrush, Google Search Console
• Experience writing technical content for a non-technical audience

Expected Results

1. Regular content stream on LinkedIn - at least 3-4 posts per week for IT Hoot and HootCore with growing engagement
2. SEO presence: growing organic traffic on hootcore.io and ithoot.com through articles and page optimization
3. Library of product materials: ready-made one-pagers, presentations and descriptions for HootCore used by the sales team
4. Published customer cases - at least 1-2 per quarter, confirming the company's expertise and generating inbound leads
5. A clear content plan for a month ahead with tracking of execution and results (reach, traffic, conversion)

What we offer

• A cool team that believes in the product and is ready to share experience
• Influence without bureaucracy
• You build a content direction from scratch— real influence on the voice and positioning of the company
• International audience
• Working with the European e-commerce market: content in English for international clients and conferences
• Product + service
• Interesting context at the intersection of SaaS product (HootCore) and IT service projects
• Competitive compensation
• Salary is negotiated depending on experience candidate
• Comfortable office (hybrid schedule possible)