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Planning sales volume and gross profit by brand, monitoring brand indicators (sales, profit, market share) Development of assortment matrix and brand development plans by sales channels Development of brand promotion strategy in channels sales, including determining the necessary volume of price promotions and other promotional activities
Development of the range and management of new products Development of proposals for the development of the brand's product portfolio Preparation of marketing rationale and business goals for new products, preparation and implementation of projects for the launch of new products in cooperation with other departments, assessment of achievement of goals Participation in the development of product packaging
Pricing and gross product management
Setting prices for new products and adjusting prices for current products Management of discounts, promotions, seasonal and regional price variations Study of competitors' prices, price elasticity and consumer demand Analysis of changes in cost and production costs to develop proposals for revaluation, implementation of cost optimization projects
Communication with the consumer and advertising
Development communication strategy of the brand Preparation of the brief for the development of creative advertising materials, coordination of the preparation of materials Participation in determining the target indicators of the effectiveness of advertising campaigns and in the evaluation of the economic efficiency of investments 
Brand manager (chocolate products) in Konditerskaya korporaciya «ROShEN»
Posted more than 30 days ago
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Konditerskaya korporaciya «ROShEN»
Without experience
Kyiv
Full-time work
Vacancy in SE KK "ROSHEN" - Central office of ROSHEN Corporation. We are expanding the marketing team and are looking for an ambitious Brand Manager who is ready to take responsibility for the full cycle of brand development — from in-depth market analysis to the launch of new products and building effective communication with consumers. consumer trends, formation of data into practical brand development strategies and innovation opportunitiesPlanning sales volume and gross profit by brand, mon
Vacancy in SE KK "ROSHEN" - Central office of ROSHEN Corporation.
We are expanding the marketing team and are looking for an ambitious Brand Manager who is ready to take responsibility for the full cycle of brand development — from in-depth market analysis to the launch of new products and building effective communication with consumers.
consumer trends, formation of data into practical brand development strategies and innovation opportunitiesDevelopment of the range and management of new products
Pricing and gross product management
Communication with the consumer and advertising
Requirements for candidate:
- Higher education (economics, marketing, technical)
- Work experience of 3 years as a category manager, breof a manager in production Ukrainian or international companies
- Confident user of the MS Office package, Excel - high level of proficiency
- English language level - Upper-Intermediate.
We offer:
- Competitive salary
- Official employment
- Insurance program
- Mental support programs
- Learning opportunities at the expense of the company
- Participation in corporate events
- Lunch at the expense of the company in the corporate dining room
- Working in a comfortable open space office, classic schedule 09:00–18:00, Friday - reduced working day.
Without experience
Kyiv
Full-time work