Website Copy Manager and Conversion Optimizer in YouScan

Website Copy Manager and Conversion Optimizer Київ YouScan isone ofthe most successful Ukrainian SaaS companies. Our deep tech product, powered byin-house developed AItechnology, isone ofthe leaders inasocial listening space globally, and we’re extremely proud ofit. Our website isthe cornerstone ofour sales funnel, capturing the majority ofour inbound leads through demo requests, whitepaper downloads, webinar views, and more. Wepresent and evolve our website’s content infour key languages: English, Ukrainian, Spanish, and Portuguese. ● Inthis role, you will take charge ofour website content, with your primary objective being its continuous and strategic enhancement toachieve the following: Ensure the content iscurrent and relevant, considering our ICP and target markets; Guarantee consistency across all language versions; Elevate the user experience for our visitors; Boost the conversion ofvisitors into Marketing Qualified Leads (MQLs). Your responsibilities will encompass arange ofactivities, including but not limitedto: optimizing demo request forms, showcasing customer testimonials, developing, testing and refining landing pages, introducing new sections toaddress new use cases and YouScan product features, and more. You’ll collaborate closely with our marketing team, tapping into their expertise incontent creation, digital marketing, SEO, web development and graphic design. Your working language will beprimarily English , soweexpect you tobeafluent English speaker/writer. Also, you’ll work with our Spanish and Portuguese-speaking colleagues (they also speak English) who’ll handle the translations for our website’s Spanish and Portuguese sections. We’re looking for someone with adeep hands-on experience ofconversion optimization and A/B testing, familiarity with SEO principles, proficiency inpersuasive copywriting, and experience with analytics tools like Google Analytics and Hubspot. You should understand the difference between copywriting and content writing (you’ll befocusing onthe former aspart ofyour work). You should have ananalytical mindset with asparkle ofcreativity, and alaser focused attention todetail. ● Сonditions and benefits: ─ Weonly consider candidates from Kyiv for this position. ─ The interviewing process for this role includes atest task and 2interviews. ─ Hybrid work: office + remote. Weexpect you tovisit the office 1-2 times per week for faster onboarding and engagement with the rest ofthe team. adjust the schedule tomeet individual needs. The office islocated at20Velyka Zhytomyrska st., Kyiv. ─ Unlimited paid vacations and sick leaves. ─ 4-day workweek insummer.