Web Marketing Analyst in ASBC Ukraine | iSpace | Apple Premium Reseller

Пряме повідомлення учасника, який розмістив вакансію, з ASBC Ukraine | iSpace | Apple Premium Reseller Aliaksandra N. Central Recruiter @ ASBIS | Excel with LinkedIn Recruiter Assessment Web Marketing Analyst plays an important and influential role within the Digital Marketing team, ASBIS Monobrand (iSpace).Key Responsibilities:Data collection and analysis:- Parsing data from CRM systems, advertising platforms (Google Ads, Yandex.Direct, etc.), Google Analytics, HotJar, and other tools.- Parsing data from the reports of the department's employees and summarizing them into a common data layer.- Ensuring correctness and completeness of data.Data Analysis:- Performing analysis of collected data to identify key metrics and indicators.- Preparing analytical summaries including key findings and insights.- Analyzing user behavior on the website.- Developing and customizing triggers to improve user experience.- Determining the value of different user segments for targeting.- Setting up goals and events to track key user actions on the site.Standardizing team reporting:- Developing and implementing standardized reporting formats for the team.- Training the team on the use of standardized reports and tools.Continuous Improvements:- Conducting regular audits of analytical tools and data.- Providing recommendations to improve marketing campaigns.- Analyzing data from advertising cabinets, Google Analytics and CRM to identify optimization opportunities.- Providing recommendations on how to customize campaigns to improve effectiveness.- Developing proposals for data-driven A/B tests.- Implementing measures to increase conversion rates (CR) and improve user experience.- Analyzing the results of A/B tests conducted.- Implementing changes based on data and testing.Preparing and presenting reports- Creating reports and dashboards in Power BI for the team and stakeholders.- Creating regular reports on the results of marketing campaigns including key metrics and indicators.- Ensuring accuracy and availability of data in reports.Requirements:Hands-on experience of 3+ years in a similar position;Experience with GA4, Google tag managerKnowledge of various CMS systemsAbility to customize conversion data layerFlexibility, adaptability, ability to work under pressure and meet deadlines in a fast paced environment;Strong analytical and problem solving skills.We offer:Work location - Almaty, Tbilisi, Kiev;Opportunity to work in a financially strong, fast-growing multinational company;Constant interaction with global teams of professionals;International career opportunities;Access to continuous professional development: trainings, certification programs, events, team events;Attractive rewards package;Gifts for life events, corporate gifts and awards, seniority bonuses;Special prices for the company's products.ASBC is part of the ASBIS Group, a leading global distributor, OEM and solutions provider with over 2,600 employees in 28 locations across EMEA. We are distinguished by our deep understanding of the industry and more than 32 years of experience as a trusted global partner to customers and suppliers.We are proud to be one of the certified companies by Great Place to Work®, the global authority on workplace culture, because we believe our true asset is our people. ASBIS invests heavily in creating a workplace where every employee receives a consistently positive experience, professional development and the appropriate support to reach their potential and build a future with the company.Regardless of your specialization and experience, you will find a wide range of career opportunities at ASBIS.We are committed to making technology accessible to all and are looking for new colleagues. Are you the one? Apply now. Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Маркетинг і Аналітик Галузі Платформи інтернет-ринку, Рекламні послуги і Роздрібна торгівля