Web Analyst for MD Finance in TalentIn

MD Finance is an international FinTech company with financial projects in various markets and market segments. Our main business streams include Online lending, KYC, LaaS (lending as a service software) products, and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals. We are looking for a Web analyst for our marketing team, to make all numbers clear and useful Main Responsibilities: Data Collection, Analysis, Visualization and Reporting Develop and implement the technical requirements for analytics tagging and tracking infrastructure Extract meaning and suggest action items from data for marketing purposes Conducting and analyzing A/B tests Identify trends, patterns, search for insights that help to improve business metrics Take a part in hypothesis building in part of collecting and preparing data Expected Results: Conduct organic traffic analysis and make suggestions with growth points. Develop and implement technical requirements for affiliate direction tracking infrastructure Develop dashboards of the acquisition and activation funnel Professional Qualifications: Proficiency in analysis and data interpretation (5+years experience) Knowledge of BI and data visualization tools Power BI etc Experience with the web and application analytics: Google Analytics, Firebase, Appsflyer Strong knowledge of main business metrics LTV / CAC, Conversion Rate, Cohort analysis Understanding of digital marketing and traffic acquisition, especially PPC and SEO fields Analytical skills, experience extracting actionable insights from data Upper-intermediate English (written and spoken) Additional: Experience with GA and Google ads API Expertise in SQL (PostgreSQL, BigQuery), Python