Responsibilities:Campaign Execution & ConfigurationManage and execute the B2C LiveOps offers and seasonal promotions.Plan, organize, and promote a variety of live in-app events, maximizing audience participation and collaboration with creators to make engaging content. Set up customer-facing campaigns using internal and third-party tools (push, email, in-app messages, chat, etc.).Coordinate with Product, Creative, and VIP teams to ensure campaign readiness.Optimization & AnalysisMonitor performa
Responsibilities:
Campaign Execution & Configuration
- Manage and execute the B2C LiveOps offers and seasonal promotions.
- Plan, organize, and promote a variety of live in-app events, maximizing audience participation and collaboration with creators to make engaging content.
- Set up customer-facing campaigns using internal and third-party tools (push, email, in-app messages, chat, etc.).
- Coordinate with Product, Creative, and VIP teams to ensure campaign readiness.
Optimization & Analysis
- Monitor performance across user segments, campaigns, and events; suggest and implement improvements.
- Identify actionable growth opportunities to improve KPIs like conversion, retention, and lifetime value.
- Monitor events performance metrics (engagement, revenue), identify trends, and implement adjustments to optimize future events.
- Stay aligned with product updates to surface relevant monetization opportunities.
Communication Management
- Operate and optimize CRM communication channels: push, email, SMS, popups, chat.
- Maintain quality and timing of campaigns to reduce churn and increase impact.
Incident Monitoring
Respond to live in-app issues, helping identify, escalate, and resolve user-facing problems at scale.
Requirements:
- 2+ years of experience in a B2C, KPI-driven environment focused on customer lifecycle, CRM, or LiveOps.
- Experience setting up and operating user communications across channels (push, email, SMS, chat).
- Experience in a gaming B2C company is preferred.
- Working knowledge of CRM systems, campaign logic, or in-app promotional tools.
- Strong attention to detail, analytical mindset, and problem-solving skills.
- Bachelor’s degree in a relevant field (Economics, Business, Engineering, or similar) preferred.
- At least Intermediate English level.
Will be a plus:
- Knowledge of Monday.com.
- SQL knowledge.
What we offer:
- International company with several offices in different locations : Tel-Aviv, Kyiv, Warsaw, Limassol.
- Granting an Option;
- A professional environment with great people to work with;
- Competitive salary, performance review;
- Flexible working hours, no one here tracks your work time because our culture is built on trust and cooperation;
- Social package, including sports coverage, elite medical insurance for you and family;
- 20 working days paid vacation and 100% sick leaves coverage;
- Opportunities to make a difference, to develop and grow;
- Regular corporate celebrations, team buildings and fun activities;
- Comfortable office close to the metro station. Our Kyiv office is open 24/7 with all safety and health measures in place.
Обов'язки:
- Виконання та налаштування кампаній
- Керування пропозиціями B2C LiveOps та сезонними акціями та їх виконання.
- Планування, організація та просування різноманітних подій у додатку, максимізація участі аудиторії та співпраці з творцями для створення захопливого контенту.
- Налаштування кампаній, орієнтованих на клієнтів, за допомогою внутрішніх та сторонніх інструментів (push-розсилки, електронна пошта, повідомлення в додатку, чат тощо).
- Координація роботи з командами продукту, креативними командами та VIP-командами для забезпечення готовності кампанії. Оптимізація та аналіз
- Моніторинг ефективності різних сегментів користувачів, кампаній та подій; пропонування та впровадження покращень.Виявлення практичних можливостей зростання для покращення ключових показників ефективності (KPI), таких як конверсія, утримання та цінність за весь термін дії.
- Моніторинг показників ефективності подій (залученість, дохід), визначення тенденцій та впровадження коригувань для оптимізації майбутніх подій.Будьте в курсі оновлень продукту, щобidentify relevant monetization opportunities.
- Communications management
- Manage and optimize CRM communication channels: push notifications, email, SMS, pop-ups, chat.
- Maintain quality and timing of campaigns to reduce churn and increase exposure.
- Incident monitoring
- Respond to in-app issues in real time, help identify, escalating and resolving user issues at scale.
Requirements:
- 2+ years of experience in a B2C environment, focused on KPIs, focused on the customer lifecycle, CRM or LiveOps.
- Experience setting up and managing communications with users across multiple channels (push, email, SMS, chat).
- Game experience preferred B2C companies.
- Practical knowledge of CRM systems, campaign logic or in-app promotion tools.
- Attention to detail, analytical mindset and problem solving skills.
- Bachelor's degree in relevant field (economics, business, engineering or similar) preferred.
- Intermediate English.