User Acquisition Specialist (Headway) in Genesis

User Acquisition Specialist (Headway) Kyiv, abroad, remotely Headway is an EdTech startup that creates micro-learning products. It is included in the list of the most influential companies in the world that are transforming the digital training of young specialists—GSV 150. The company is also among the 50 top startups in Europe with the highest potential to become a "unicorn" within two years, according to market research from GPBullhound. In the ranking of the best IT employers 2023 by DOU, Headway is among the top five in two categories — "200-800 specialists" and "Local leaders" (Kyiv). The company was founded in 2019. In 5 years, it grew from 3 to more than 200 people in the team and opened offices in Kyiv, Warsaw, Nicosia and London. Headway products help develop 80+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. The main one is the Headway application. No. 1 in the world in downloads of unishi book samaras. It includes dozens of top-selling educational applications in the USA on the App Store and Google Play. Headway has been downloaded by over 30M users worldwide. Apple launches App Store drowning app in 170+ countries. In 2023, the application became the App of the Day in the USA five times in a row and received the Editor's Choice award from the App Store. Headway products help develop 80+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. Headway is Ukrainians who work hard and launch initiatives to help their country. More details here. The core of our achievements and the main value is the team. We believe in people, we share common values, the brave always have happiness. Together with Daryna (User Acquisition Team Lead) and Olena (Product Marketing Manager), we are looking for a User Acquisition Specialist in the Web2App flow team to be even stronger in whatever we do. You will definitely be informed if you keep quiet: 1. Experiment. We have an ambitious goal of becoming the #1 platform for teaching the world that there is no single right decision to do it—therefore, there is a lot of room for action. Do you have suggestions on how to improve our process of interaction with potential users? Great, let's try! 2. Influence the product. You will have the opportunity to make decisions about product development and test new ideas together with the team. An analytical mindset and a creative approach will come in handy. 3. Test new technologies in the field of digital marketing and participate in closed alpha/beta tests together with well-known partners—Meta, Google, and others. What will need to be done? Create and scale advertising campaigns on our top Meta platform. Implement a diversification strategy through testing and launching new traffic sources (TikTok, Google, etc.); Build strong hypotheses about user behavior and test them using performance marketing and CRO tools; Analyze the EdTech market; Interact with the creative production team: propose ideas for creatives and provide feedback on the effectiveness of advertising materials. What do you need to join today? Have 1+ year of experience in marketing, media buying, user acquisition; Have experience working with advertising platforms Facebook Ads, Google Ads, etc.; Understand the toolkit of digit metricsal marketing; Have strong analytical skills and make decisions based on data. Know English at Upper Intermediate+ level; Split team values ​​( SELECT ) What do we offer? Professional and personal growth Access to the corporate knowledge base and professional community from the first day of cooperation. Personal development plan. Compensation for learning English, studying at external trainings, seminars and courses, as well as Business and Management School for employees. Lectures on psychology, culture, literature, history, info-hygiene, in order to comprehensively develop together. Your health is important to us. Medical insurance. Corporate doctor. Tamasage at the office. 100% payment of sick leave. Sports activities: stretching, yoga, boxing. Hybrid mode of operation with the possibility of visiting the office You decide independently whether to work remotely, in the office, or to combine these options. Our Kyiv office is open 24/7 in compliance with all health and safety measures. We also clean offices in Warsaw, Nicosia and London. Corporate vacations In addition to 20 working days of vacation, twice a year we all go on weekly paid vacations to rest and recharge. Interested? Then send your resume! Together - I thought!