User Acquisition Specialist (Headway) in Genesis

Headway is an EdTech startup that creates microlearning products. It is included in the list of the most influential companies in the world that transform the digital training of specialists — GSV 150. It is also a company among the 50 top startups in Europe with the highest potential to become a "unicorn" within two years, according to market research by GPBullhound. In the ranking of the best IT employers 2023 by DOU, Headway is among the top five in two categories - "200-800 specialists" and "Local leaders" (Kyiv). The company was created in 2019. In 5 years, it grew from 3 to more than 200 people in the team and opened offices in Kyiv, Warsaw, Nicosia and London. Headway products help develop 80+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. The main one is the Headway application. No. 1 in the world in terms of book downloads. It is one of the dozens of top-selling educational applications in the USA on the App Store and Google Play. Headway has been downloaded by more than 30 million users worldwide. Apple releases the App Store application in 170+ countries. In 2023, the application became the App of the Day in the USA five times in a row and received the Editor's Choice award from the App Store. Headway products help the development of 80+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. Headway is Ukrainians who work to win and launch initiatives to help their country. More details here. The core of our achievements and core value is the team. We believe in people, common values, that the brave always have happiness. Together with Daryna (User Acquisition Team Lead) and Olena (Product Marketing Manager), we are looking for a User Acquisition Specialist in the Web2App flow team to be even stronger in what we do. You will definitely receive if you keep quiet: 1. Experiment. We have an ambitious goal of becoming the #1 platform for teaching the world that there is no single right decision to do it—therefore, there is a lot of room for action. Do you have suggestions on how to improve our process of interaction with potential users? Great, let's try! 2. Influence the product. You will have the opportunity to make decisions about product development and test new ideas together with the team. An analytical mindset and a creative approach will come in handy. 3. Test new technologies in the field of digital marketing and participate in closed alpha/beta tests together with well-known partners—Meta, Google, etc. What will need to be done? Create and scale advertising campaigns on our top Meta platform. Implement a diversification strategy through testing and launching new traffic sources (TikTok, Google, etc.); Build strong hypotheses about user behavior and test them with the help of performance marketing and CRO tools; Analyze the EdTech market; Interact with the creative production team: propose ideas for creatives and provide feedback on the effectiveness of advertising materials. What do you need to join today? Have 1+ years of experience in the field of marketing, media buying, user acquisition; Have experience working with advertising platforms Facebook Ads, Google Ads, etc.; Understand tools and digital marketing metrics; Have strong analytical skills and make decisions based on data. Know English at Upper Intermediate+ level; Share team values ​​(SELECT)Professional and personal growth. Access to the corporate knowledge base and professional community from the first day of cooperation. in order to comprehensively develop together. Your health is important to us. Medical insurance. Corporate doctor. Tamasage at the office. 100% payment of sick days. Sports: stretching, yoga, boxing. Our Kyiv office is open 24/7 in compliance with all health and safety measures. We also clean offices in Warsaw, Nicosia and London. Corporate vacations In addition to 20 working days of vacation, twice a year we all go on a one-week paid vacation together to rest and recharge. Interested? Then send your resume! Together - thought!