We are looking for a talented specialist in attracting traffic to the teamPrometheus is the largest online learning platform in Ukraine with 2,800,000 listeners. We are actively growing, so we are looking for someone who can take over advertising channels, create media plans and launch effective campaigns in Meta and Google Ads, and later lead or be a senior specialist in the performance department. Your responsibilities:Attracting traffic according to the CRI of the project\coursePlanning and c
We are looking for a talented specialist in attracting traffic to the team
Prometheus is the largest online learning platform in Ukraine with 2,800,000 listeners.
We are actively growing, so we are looking for someone who can take over advertising channels, create media plans and launch effective campaigns in Meta and Google Ads, and later lead or be a senior specialist in the performance department.
Your responsibilities:
- Attracting traffic according to the CRI of the project\course
- Planning and creating campaigns in Meta Ads.
- Testing hypotheses and conducting A/B tests.
- Writing technical specifications for the designer, the structure of video invitations, editors and copywriters, returning feedback on what works best.
- Setting up conversions and tracking them in advertising offices.
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- Analysis of landing pages for which advertising will be purchased
- Reporting, formation of hypotheses based on bottle necks or scaling opportunities, results from the implementation of hypotheses and what resources are needed for this
- Analysis of new ideas and opportunities provided by advertising platforms
Our future team member has:
- Experience of working with advertising offices from 2 years in edTech, or a total of 3 years or more.
- Understanding the difference between CPM, CPC and CPA promo types.
- Understanding a price offer and how to package it
- Experience in creating top creatives and their scaling
- Experience in testing audience engagement funnels and campaign development
- Experience in creating and executing media plans.
- Skills in Google Sheets and reporting.
- Skills for working with GTM
- Experience in working with AI and understanding how to optimize work with its help
- Competent Ukrainian language.
< /ul> Would be an advantage:
- EdTech experience;
- Understanding how to communicate with a team and build processes to achieve business -goal
Prospects and opportunities for professional development:
- Prometheus will have the largest number of courses that can be sold through advertising and funnel testing;
- The company does not yet have a performance team that will need to be built;
- Create the best conditions for product promotion
- Work with cohort analysis. This will allow you to run media campaigns and CRI at the price of registration, not just sales
- SMO with UAM experience in promoting a similar business model, who can understand you in half a word
Why are we good? ??
- Working with the team on the biggest brand collaborations in online education and market leading partners. Prometheus courses have already been launched by Ciklum, SoftServe, Google, EBRD, Microsoft Ukraine, EY Ukraine, Kyivstar, Nova Poshta, ProZorro, OSCE and many others.
- The opportunity to work in the largest online education platform of the country, whose products currently have an impact on more than 2 million people at once.
- Become a part of a team that builds a unique business model in today's conditions and reach a top manager in the market by overcoming company challenges
- Become partsa team that discusses what needs to be done to achieve the goals and what results we will get from the investment and uses Agile
- Remote work: we care about results and strict adherence to deadlines, not where you work.
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- Cool and fun team of passionate specialists and experts in their fields.
- Modern manager who cares about your growth and development as a professional.
- Free access to paid Prometheus+ courses, the teachers of which are top managers of international companies and the best lecturers of Ukraine.
Roadmap:
Your feedback > consideration 24 hours > Write to telegram with an invitation to a meeting > Interview with CMO > Interview with CEO > Offer
Covering letter
Please specify:
- What interested you in the vacancy
- How exactly your experience will help us reach new heights.
If the offer does not suit you, but you know the ideal candidate for these positions, be please forward him or her the link to the vacancy.