User Acquisition Manager (Turkish market) in GoIT

User Acquisition Manager (Turkish market) віддалено Weare the GoIT team— aninnovativeIT academy and educational platform for adults and children, where they get up-to-date technical knowledge, develop soft-skills, and learn towork inteam projects and find real friends! Wehave more than 20000 students indifferent countries. Our main product isanLMS (Learning Management System) application that allows automatic verification ofstudent code and makes the online learning process gamified. In2023, our LMS won the “Product ofthe Day” and “Product ofthe Week” awards onthe international startup platform Product Hunt. Currently, the company unites 600+ people and wehave noplans tostop. Therefore, our GoItteam islooking for a User Acquisition Manager for the Turkish market. Responsibilities: Coordinating tasks for all marketing acquisition (Meta, influencers, SEO, mail marketing) Improvement and analytics ofmedium and long marketing funnels (webinars, auto webinars, live events) Development oftechnical tasks for acopywriter, designer Planning, setting, launch and optimization ofadvertising campaigns Testing and analysis oftraffic segments Advertising testing and analysis Achieving the target indicators oflead generation inaccordance with set goals Reporting and analytics Participation indetermining the marketing budget and clear accounting Settings for analytics, pixels, CAPI What isimportant tous: Work experience inthe field ofdigital marketing from 3years Proficiency inEnglish atthe Upper Intermediate level and above Deep understanding ofFacebook Ads (all tools + understanding ofoptimization algorithms) Deep understanding ofmedium and long marketing funnels ( webinars, online events) Proficiency inunderstanding SEO and mail marketing channels Experience working with budgets from $50,000 per month Proficiency inGoogle Analytics and Google Tag Manager (atthe goal setting level) Fluency inExcel/Google Sheets Expert understanding ofsegmentations Understanding ofend-to-end analytics and general understanding ofattribution Experience inestablishing aclear technical task for creating creatives Pay attention tonumbers, notice anomalies and inconsistencies Analytical mindset Itwill beaplus: Experience with traffic and understanding ofthe target audience ofTurkey Professional education inthe field ofmarketing/advertising Work experience inauditing, consulting Knowledge ofbasic statistical methods ofAB-test calculations Work experience with: BIanalytics (Power BI, Tableau, etc.) Setting upcontextual advertising (Google Ads, GDN), TikTok, Twitter CRM systems and chats What weoffer for your expertise: Work with educational products that are successfully sold oninternational markets; Experience ofworking inaninternational team, which accumulates the best specialists and managers ofthe industry; No-bullshit management and apolicy ofradical honesty. Call shit shit and fixit; Vacation, training, days off, sick leave— everything islike people; The opportunity towork for results and receive corresponding monthly orquarterly bonuses for this; Aspace for experiments, testing ideas and implementing the latest technologies and tools.Anything that leads toaresult iseligible for atest.