User Acquisition Manager (Turkish market) in GoIT

Weare the GoIT team— aninnovativeIT academy and educational platform for adults and children, where they get up-to-date technical knowledge, develop soft-skills, and learn towork inteam projects and find real friends!Wehave more than 20000 students indifferent countries. Our main product isanLMS (Learning Management System) application that allows automatic verification ofstudent code and makes the online learning process gamified. In2023, our LMS won the “Product ofthe Day” and “Product ofthe Week” awards onthe international startup platform Product Hunt.Currently, the company unites 600+ people and wehave noplans tostop.Therefore, our GoItteam islooking for aUser Acquisition Manager for the Turkish market.Responsibilities:Coordinating tasks for all marketing acquisition (Meta, influencers, SEO, mail marketing)Improvement and analytics ofmedium and long marketing funnels (webinars, auto webinars, live events)Development oftechnical tasks for acopywriter, designerPlanning, setting, launch and optimization ofadvertising campaignsTesting and analysis oftraffic segmentsAdvertising testing and analysisAchieving the target indicators oflead generation inaccordance with set goalsReporting and analyticsParticipation indetermining the marketing budget and clear accountingSettings for analytics, pixels, CAPIWhat isimportant tous:Work experience inthe field ofdigital marketing from 3yearsProficiency inEnglish atthe Upper Intermediate level and aboveDeep understanding ofFacebook Ads (all tools + understanding ofoptimization algorithms)Deep understanding ofmedium and long marketing funnels ( webinars, online events)Proficiency inunderstanding SEO and mail marketing channelsExperience working with budgets from $50,000 per monthProficiency inGoogle Analytics and Google Tag Manager (atthe goal setting level)Fluency inExcel/Google SheetsExpert understanding ofsegmentationsUnderstanding ofend-to-end analytics and general understanding ofattributionExperience inestablishing aclear technical task for creating creativesPay attention tonumbers, notice anomalies and inconsistenciesAnalytical mindsetItwill beaplus:Experience with traffic and understanding ofthe target audience ofTurkey Professional education inthe field ofmarketing/advertisingWork experience inauditing, consultingKnowledge ofbasic statistical methods ofAB-test calculationsWork experience with:BIanalytics (Power BI, Tableau, etc.)Setting upcontextual advertising (Google Ads, GDN), TikTok, TwitterCRM systems and chatsWhat weoffer for your expertise:Work with educational products that are successfully sold oninternational markets;Experience ofworking inaninternational team, which accumulates the best specialists and managers ofthe industry;No-bullshit management and apolicy ofradical honesty. Call shit shit and fixit;Vacation, training, days off, sick leave— everything islike people;The opportunity towork for results and receive corresponding monthly orquarterly bonuses for this;Aspace for experiments, testing ideas and implementing the latest technologies and tools. Anything that leads toaresult iseligible for atest.