User Acquisition Manager (TikTok) in SKELAR

SKELAR is a Ukrainian venture builder that builds international tech businesses. Together with the co-founders, we gather strong teams to win in global markets.

Today SKELAR has a dozen businesses in various niches — from EdTech to marketplaces. These are companies that are included in the rankings of the TOP startups and product companies of Ukraine, occupy the highest positions in the AppStore and develop platforms that are used by millions of people. TechCrunch, Wired and other global media also write about SKELAR businesses.

We are proud of a strong team of 1000+ specialists who have cool expertise and ambitious goals. Our people are the company's most valuable asset, so we choose to build businesses with the best talent on the market.

Dressly is a business that is changing the fashion industry through AI technologies and a personalized approach. We create personalized fashion solutions that help people be themselves and not be afraid to express themselves.

We are currently looking for a User Acquisition Manager who will start the TikTok direction from scratch and will be able to scale this direction along with the growth of the business and will have the opportunity to grow to the leader of the direction.

Joining the team now means:
— Become part of a business that scales quickly and ambitiously, working at the intersection of fashion and technology.
— Get the opportunity to influence key decisions and see the direct result of your work in the growth of the company.
— Work in an environment where the speed of testing and learning is more important than bureaucracy.
— Develop with a team of professionals who build a product of global scale.

Your area of responsibility will include:
— Launch, optimization and scaling of advertising campaigns in TikTok Ads.
— Generation of hypotheses about user behavior and testing them through performance tools.
— Constant A/B testing of creatives, analysis of their effectiveness and finding the connection between visual formats and results.
— Close cooperation with the creative team: proposing ideas, setting tasks, providing feedback.
— Monitoring key marketing metrics (CPI, CAC, CTR, CR, ROAS, ROMI) and preparing reports.
— Researching competitors and the lifestyle/AI-based mobile apps market.
— Scaling campaigns in Tier-1 markets (USA, Canada, Australia, Western Europe).

What we expect from you:
— From 1 year of experience in performance marketing / user acquisition.
— Practical experience with Meta Ads and preferably TikTok Ads.
— Deep understanding of unit economics: CPI, CAC, LTV, ROAS, ROMI.
— Ability to work with analytical tools: Appsflyer, Google Analytics, Tableau or similar.
— Experience in building and testing creative hypotheses: from idea to result.
— High level of analytical and creative skills, structural thinking.
— English — Upper-Intermediate (B2).
— Willingness to work in a dynamic environment, quickly adapt and take initiative.

SKELAR is an environment for self-realization of people who are able to build successful companies. We call such companies the next big everything.

In addition to businesses, we are developing a charitable fund SKELAR foundation, created by company employees. As part of the initiative, we create and finance projects that contribute to overcoming the consequences of the war and rebuilding Ukraine.

We plan to further develop tech businesses, conquer global markets and work for the victory of Ukraine

For this, we have created all the opportunities within our venture builder:
— 8 infrastructure teams that help businesses solve any issues: from recruiting and communications to finance and legal issues;
— A community of founders who have already launched more than one business and can share practical experience;
— Internal clubs by professional areas: marketing, development, finance, recruiting;
— Trainings, courses, visits conferences;
— Medical insurance, corporate doctor.

Let's build the next big everything together!