User Acquisition Manager (Meta) in AMO

AMO is an international IT company with an office in Kyiv that creates products and stories for millions of users. We have our own English-language media, our own video production and develop applications in the field of Health & Fitness. We believe the world will be a better place when we unlock our superpowers. That's why AMO helps people find and develop them. This is our mission. We at AMO Apps are currently looking for a User Acquisition Manager (Meta) for our Health & Fitness apps who will influence marketing from creatives, audiences, messaging, and delve into the product and change the company's financials. the job is for you if you want to: Work with Meta advertising, Social media; Interact with different product teams and propose your hypotheses/ideas; Optimize advertising campaigns and create new ones; Influence the product with your decisions. What you will achieve in this position: creation and implementation of the user engagement strategy in Meta; You will manage the advertising budget to achieve the marketing and financial goals of the product; You will be responsible for the creation, launch, evaluation and optimization of advertising campaigns in Meta. You will look for the optimal set-up that works best for our product and business model; you will evaluate the results of campaign effectiveness. You will monitor not only key marketing metrics, but also look down the funnel and adjust your strategy based on data; You will research direct and indirect competitors in terms of channels, advertising materials and successful approaches in attracting users. For this you will need: Work experience with Meta Ads; From 1.5 years of performance marketing experience; Analytical mindset (data experience); English level (B2+); Confident user of Excel; Experience with Tableau will be a plus; Understanding of marketing metrics such as CPM, CTR , CPC, CR, CPA, ROAS, ROI, LTV, CAC, Retention; Great desire to develop in performance marketing and constantly look for new approaches, points for scaling. Your manager will be Roman, our User Acquisition Manager, who has been with the company for 2 years, however, in performance marketing for more than 7 years. During his time at the company, he increased effective spending by 5 times, had a successful launch of new sources and a new product, is constantly engaged in improving processes in the team and automating work, considers it his strategic task. Roman is looking for a candidate who will treat the project as his own , which, of course, will be appreciated and noticed. He appreciates finding patterns in processes, being able to understand that there is a time for risk and there is time for waiting. This allows you to influence not only your work, but also global processes in the company.