User Acquisition Manager (Meta) in BUKI

Hello friend! We at BUKI have been building an international EdTech marketplace for over 10 years, the AirBnB / UBER of education. Our service helps tens of thousands of tutors around the world to find students for themselves, and vice versa - to find the best teacher. BUKI started its work in August 2014, and today it is the largest resource in Ukraine. We are also growing very quickly in a number of other countries: Poland, Nigeria, Kazakhstan, Spain, Mexico and the USA.

We are always open and looking for new talents to join our friendly and strong team, and today especially. We have an opening for the position of User Acquisition Manager - a person who will launch creative and successful advertising campaigns in social networks.

If you are ready for new and large-scale challenges (to build the #1 marketplace for tutoring in the world 🔥🚀) - we are waiting for your CV!
 

Skills, experience, personal qualities:

• 3+ years of experience working with Meta Ads in competitive niches (work with EdTech will be an advantage);
• Knowledge and calculation of standard metrics: CPC, CPM, CPA, CR, Revenue, ROAS, ROI, CAC, etc.;
• Understanding marketing principles, user pain points and how to work with them;
• Creativity and the ability to qualitatively generate new ideas and hypotheses, conclusions and cases; >
• Independence and proactivity;
• Knowledge of English B1 (communication with local managers).
  

Your main tasks:

• Testing, launching and scaling of advertising campaigns in Meta Ads (markets: Ukraine, Poland, Romania).
• Analysis of campaign performance indicators, constant adjustment of strategies based on data for achievement of ROI and KPI;
• Hypothesis testing: audiences, targeting, texts, creatives;
• Constant interaction with the team and the designer: generating ideas for creative materials, setting TK and preparing feedback on effectiveness campaigns;
• Analysis of competitors, market and new trends;
• Reporting: weekly, monthly.
  

Your tasks for a trial period:

1. After conducting an audit and forming hypotheses, verify them in practice and form campaign sets that will ensure the channel's profitability;
2. Test:

• new creative formats and identify the most successful ones before the season;
• test audience groups and match them with successful creatives;
• new landing pages.
   

What we offer:

• Open processes, work with flexible methodologies and Agile framework;
• A company with very fast year-on-year growth and plans to enter new geographic markets;
• Flexible work schedule with focus on a cool result;
• Working in a professional team, with how you want to grow;
• Medical insurance policy;
• 20 working days of paid vacation;
• Free English classes with a 1:1 tutor;
• Payment for various events, lectures, courses and educational events.
• Possibility of working remotely and in the office (Kyiv).