User Acquisition Manager (Meta) Kyiv Hello, friend! We at BUKI have been building an international EdTech marketplace for over 10 years, the AirBnB / UBER of education. Our service helps tens of thousands of tutors around the world to find students for themselves, and vice versa - to find the best teacher. BUKI started its work in August 2014, and today it is the largest resource in Ukraine. We are also growing very quickly in a number of countries: Poland, Nigeria, Kazakhstan, Spain, Mexico an
User Acquisition Manager (Meta)
Kyiv
Hello, friend! We at BUKI have been building an international EdTech marketplace for over 10 years, the AirBnB / UBER of education. Our service helps tens of thousands of tutors around the world to find students for themselves, and vice versa - to find the best teacher. BUKI started its work in August 2014, and today it is the largest resource in Ukraine. We are also growing very quickly in a number of countries: Poland, Nigeria, Kazakhstan, Spain, Mexico and the USA.
We are always open and looking for new talents to join our friendly and strong team, and today especially. We have an opening for the position of User Acquisition Manager - a person who will launch creative and successful advertising campaigns in social networks.
If you are ready for new and large-scale challenges (building the #1 marketplace for tutoring in the world 🔥🚀) - we are waiting for your CV! > Skills, experience, personal qualities: - 3+ years of experience working with Meta Ads in competitive niches (work with EdTech will be an advantage);
- Knowledge and calculation of standard metrics: CPC, CPM, CPA, CR, Revenue, ROAS, ROI, CAC, etc.;
- Understanding the principles of marketing, user pains and ways of working with them;
- Creativity and ability to qualitatively generate new ideas and hypotheses, conclusions and cases;
- Independence and proactivity;
- Knowledge of English B1 (communication with local managers).
Your main tasks:
- Testing, launching and scaling of advertising campaigns in Meta Ads (markets: Ukraine, Poland, Romania ).
- Analysis of campaign performance indicators, constant adjustment of strategies based on data to achieve ROI and KPI;
- Hypothesis testing: audiences, targeting, texts, creatives;
- Constant interaction with the team and the designer: generation of ideas for creative materials, production of technical specifications and preparation of feedback on the effectiveness of campaigns;
- Analysis of competitors, the market and new trends;
- Reporting: weekly, monthly.
which will ensure the profitability of the channel; Test: - new creative formats and identify the most successful ones before the season;
- test groups of audiences and match them with successful creatives;
- new landing pages.
What we offer:
- Open processes, work with flexible methodologies and Agile framework;
- A company with very rapid year-on-year growth and plans to enter new geographic markets;
- Flexible work schedule with focus on a cool result;
- Work in a professional team with which you want to grow;
- Medical insurance policy;
- 20 working days of paid vacation;
- Free English lessons with a 1:1 tutor;
- Payment for various events, lectures, courses and educational activities.
- Ability to work remotely and in the office (Kyiv).
