User Acquisition Manager (Meta) in AMO

User Acquisition Manager (Meta) Kyiv, remotely AMO is an international IT company zofisom in Kyiv, which creates products and stories for millions of users. We have our own English-language media, our own video production and develop applications in the field of Health & Fitness. We believe that the world will be better when we reveal our superpowers. Therefore, AMO helps people find and develop. A cheaper mission. AMO Apps is currently looking for a User Acquisition Manager (Meta) for our Health & Fitness apps, who will influence marketing from creatives, audiences, messaging, and delve into product and change the company's financials. This vacancy is just for you, if you are quieter: Work with Meta advertising, Social media; Interact with cross product teams and propose your hypotheses/ideas; Optimize advertising campaigns and create new ones; Influence the product with your decisions. What you will achieve in this position: You will be involved in the creation and implementation of a strategy for attracting users in Meta; You will manage the advertising budget to achieve the marketing and financial goals of the product; You will be responsible for creating, launching, evaluating and optimizing advertising campaigns in Meta. You will look for the optimal set-up that works best for our product and business model; You will evaluate the results of campaign effectiveness. You will monitor not only key marketing metrics, but see below and adjust your strategy based on the provided; You will research direct and indirect competitors from the point of view of channels, advertising materials and successful approaches to user engagement. For this you will need: Experience working with Meta Ads; From 1.5 years of work experience in the field of performance marketing; Analytical mind-set (experience of working with hands); English level (B2+); Confident user of Excel; Experience with Tableau will be a plus; Understanding of marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Retention; A great desire to develop in performance marketing is to constantly look for new approaches, points for scaling. Your manager will be Roman, our User Acquisition Manager, who has been with the company for 2 years, but in performance marketing for more than 7 years. During his work at the company, he increased effective spending 5 times, had a successful launch of new sources of valuable products, is constantly engaged in improving processes in the team and automating work, considers this his strategic task. Roman is looking for a candidate who will treat the project as his own, which, of course, will be appreciated and noticed. He appreciates when they find patterns in processes, are able to understand, sometimes for risk, and sometimes for waiting. This makes it possible to infuse not only our work, but also globally into the company's processes.