User Acquisition Manager Gads + Fb in PUMB (First Ukrainian International Bank)

If you have experience of paid user involvement in applications directly and/or through web solutions, are looking for new challenges for yourself, want to engage in product development, marketing and test hypotheses together with product teams. It seems that a match has happened! We do not promise that it will be easy, but we guarantee a level-up in your career and work with hard-working specialists in Digital Marketing. About us: One of the best employers in Ukraine. Professional and friendly team. Remote work. Decent remuneration. Medical insurance. Official employment. user acquisition for mobile applications (directly and through web solutions) The main sources of traffic you can work with at a high level: 1) Google ads (UAC + Web company) 2) Facebook ads (App + Web company) you can work with (Appsflyer, Firebase, Google Analytics/ GA4)— and with their help to measure and analyze the effectiveness of advertising campaigns, you have a good understanding of events/postbacks and how to work with the optimization of advertising campaigns, you have experience in setting tasks for creative specialists and designers, you know how to correctly describe tech. creative requirements, you know how to work with creatives: form hypotheses, analyze, communicate tasks to designers, you know how to search for market ideas and analyze competitors, you have experience in interacting with the product team, you know how to prioritize tasks and form a clear consistent marketing plan from them, you understand the technical aspects of purchasing mobile applications and WEB (iOS SKAD and/or web analytics) you have experience working with different with funnels like Web toApp, you have a desire to grow and develop, you are not afraid of new ambitious challenges. It is not necessary, but it will be a plus. Maybe even two: you have experience working with banks, fintech products, MFIs, you know how to effectively manage an advertising budget from $100k + you have experience working with iOS and understand how to set up tracking, understanding of working with SKAD/ SKAN— you have successful cases you have experience working with a Web to App interface— you have successful cases You will: promote mobile applications and web resources, launch advertising campaigns, tests to validate hypotheses, work in the Ukraine market and solicit online Bank PUMB, research the market of competitors, work in collaboration with the creative department, analysts, product team, analyze and work on customer attraction funnels with the top marketing team in the banking sector Your future team— and what you will get: you will work with a top team in digital marketing who have a lot of experience, and you will learn to pump up your skills, increase your expertise, become the best in your field, work on an online bank in Ukraine, which is one of the top 5 banks, a strong team of analysts who will help you with data analysis and build the necessary reports, a great product team that listens and knows how to hear your advice and ideas, convenient and comfortable management of processes, a clear understanding of what is needed and what are required, what are the goals and results, the absence of micro-management, tasking in your actions, there is always someone to turn to for help and advice, you always get a strong shoulder next to you and the feeling that you are part of a large, powerful team