User Acquisition Lead in Growity Tech

Growity Tech— isacompany dedicated tocreating engaging and user-friendly educational products. Our first product— isaninvestment education service that provides arange ofadvantages for individuals seeking todelve into stock trading. Weempower users with valuable insights onbecoming financially literate and enhancing their overall well-being.Weare currently looking for aLead ofUser Acquisition, who will beresponsible for the direction ofaudience acquisition and will play acrucial role indriving our growth strategy, primarily through Facebook ads initially, with the potential toexpand into other channels like Google, TikTok, etc., asour needs evolve.Our future colleague inthis role isabold and proactive marketer with anentrepreneurial flair, ready for responsibility and experimentation. You will have the freedom tochoose tools, methods and strategy, and you will also beable toassemble and grow the coolest team ofmarketing experts with which you will achieve ambitious goals.What challenges await:Develop and execute acomprehensive strategy for attracting paid traffic toour platform.Manage advertising budgets effectively, optimizing campaigns toachieve key performance indicators.Utilize data analytics tomonitor campaign effectiveness, analyze key metrics, and propose innovative solutions.Collaborate closely with content and design teams tocreate compelling promotional materials.What isimportant tous:Minimum of3years ofmarketing experience, with atleast 2years inlead roles.Proven track record indeveloping and implementing advertising campaigns across Facebook, TikTok, and Google Ads.Experience working with markets inthe USA, Canada, Australia, and Great Britain.Skilled ingoal setting, budget management, forecasting and achieving monthly spend, CPA, LTV and ROI targets across all marketing areas.Ability tobuild complex cross-functional processes, optimize them and measure efficiency.Creativity and ability togenerate new ideas and hypotheses.Excellent communication and collaboration skills.Structuredness and systematicity.Strategic, you can “think the business” inthe needs ofusers, turning quantitative and qualitative data and ideas into smart marketing strategies.Analytical mindset.What WeOffer:Adynamic and inclusive work environment.Opportunities for professional growth and career advancement.Competitive salary.Work onaneducational product inastrong team with shared values.Embracing aRemote-First Work Environment: Weoffer anincredibly flexible work structure, enabling you towork from anywhere inthe world.Achance tobeapart ofamission-driven startup making areal difference in financial literacy.You should definitely joinus, ifyou:Enjoy experimenting. Wewelcome your suggestions onimproving our interaction with potential users—let’s embark onthis journey ofexploration together!Want toshape the product. Your input matters ininfluencing product development decisions, and you’ll beanintegral part oftesting new ideas alongside our dynamic team. Bring your analytical mindset and creative approach into play.Open toprofessional feedback. Direct communication with the product founders.Want togrow professionally. Weare looking for aspecialist who isready toenhance theirskills both independently and in collaboration with our product.