UA Manager (TikTok/Snapchat) in Gismart

Aboutus: Gismart isavalue-driven mobile app developer with astrong presence inthe Health &Wellness, Utilities, and Music app markets. Wehave recently achieved asignificant milestone ofover 1billion downloads worldwide, taking astep toward our mission ofcultivating the well-being ofpeople worldwide. With headquarters inLondon, UK, Gismart isadynamic global company with areach extending across Europe and far beyond. Our determined team comprises over 250 individuals who bring diversity, creativity, innovation, and relentless drive tothe company. Gismart unites professionals from diverse backgrounds inentertainment, music, and tech, allowingus toplay toeach other’s strengths and succeed asateam.Our mission:Become astepping stone onour customers’ journeys ofself-improvement.Our values:Growth: The essence oflife iscuriosity, sowenever stop learning, discovering, and growing both asindividuals and asacompany.Impact: Beaforce for good and pay itforward.Trust: Trust isearned when actions meet words.Honesty: Have the courage toface the truth.Balance: The formula isunique for everyone but essential for afulfilling life.Ifyou are passionate about mobile app development and want tojoin acompany that’s reshaping the industry, Gismart isthe place for you. Weprovide exciting career opportunities, asupportive workplace culture, and the chance tocontribute toateam that ismaking atangible impact. For more information onGismart, visit gismart.com.Responsibilities:Create, optimize and scale advertising campaigns tomaximize profit (TikTok, Snapchat)Work with Web and Mobile (SKAN) trafficAnalyze and optimize the performance ofadvertising campaigns using various tools including Tableau, Appsflyer, Excel, etc.Work inclose collaboration with PO/PM/CP toachieve our goalsMonitor user behavior and LTV and derive insights from user data, provide regular reporting onresults, share these insights with creative producers and product marketing managersTrack trends onthe platforms and suggest ideas for implementation increative strategyWork closely with product marketing team tohypothesize new web funnels, monetization testing, localization, etc.Manage strategic relationships with paid source client managers todrive maximum results onthe platformsStay abreast ofthe latestUA strategies and technologies and provide suggestions toimprove solutionsRequirements:Paid acquisition experience: Meta— from 1year, TikTok— from 6months, Snapchat— minimal experienceWeb and Mobile (SKAN) expertiseManaging budgets from $100K monthlySubscription model expertiseUnderstanding ofthe key metrics ofperformance marketing: CPM, CPI, CPA, LTV, ARPU, etc.Expertise inanalyzing massive amounts ofdata and making the right decisions based onitStrong analytical skills with the ability tointerpret data and make right decisionsUnderstanding ofweb funnel stages and ability toanalyze their metricsMultitaskingBachelor’s degree inmarketing, business orrelated fieldWill beaplus:Experience inthe wellness, health &fitness industriesCertificates orother proof ofsuccessful training onMeta, TikTok, Snapchat platformsEmployee Benefits:Remote-First Culture: Our team isdiverse and extensive, just like our productportfolio. Weprovide aflexible working schedule and let you work anywhere inthe world, either remotely orinone ofour corporate hubs.Relocation Program: Gismart offers arelocation package toPoland aswell aslegalization and accounting support toall employees.Сoworking Compensation: Weprovide50% compensation for coworking spaces worldwide tomake sure that everyone has acomfortable and inspiring workspace.Flexible Public Holidays Policy: Gismart provides its employees with 6fixed public holidays per year and gives you the freedom tochoose 5additional holidays toyour liking.100% Sick Leave CompensationMental and Physical Health: Tohelp you stay happy and healthy, Gismart will cover your medical insurance, 75% ofyour sports activities, and70% ofyour therapy costs.Personal Equipment Policy: Ofcourse, we’ll provide you with all the equipment you need orcover the maintenance cost for your own tools.Personal Learning and Development: Welove tosee you learn and grow, soGismart will cover70% ofyour professional development courses. We’ll also pay for80% ofcorporate English courses.Time-Off Policy: Every employee gets 18working days ofpaid vacation and 3personal days per year, with anextra day added for each year atGismart.Corporate Events: Weare remote-first, but welove meeting upinperson. Whenever possible, weorganize corporate events and team-building activities across all Gismart hubs.