Token Marketing Specialist in Wirex

Token Marketing Specialist Київ, Вроцлав (Польща), віддалено Weare seeking adynamic Token Marketing Specialist tojoin our team and lead the promotion ofWirex’s token. Who weare We’re Wirex, and we’re not like anyone else. Why? Because wealways dothings our way, before anyone else does them— like creating the first ever debit card that lets you pay with crypto, making iteasier for ordinary people toaccess DeFi-powered savings, and setting upthe world’s first cryptocurrency rewards scheme. Our vision isaworld inwhich everyone can enjoy the benefits ofdigital currency— everything from the power tosend money around the world near-instantly without breaking the bank tobuying, storing, and exchanging 130+ top tokens onasecure, easy-to-use platform atsome ofthe best rates inthe industry. Wemust bedoing something right because more than 5.5 million people across 130 countries are helping tochange the world byusing Wirex. The Token Marketing Specialist will manage the tactical and strategic direction for Wirex’s token campaigns. This isafull-time remote role, where you will beresponsible for developing and launching token promotions, airdrop campaigns, and partnerships toincrease token popularity. Responsibilities —Cover all marketing channels including but not limited tosocial, PPC, content, influencer marketing, email marketing, affiliates and campaigns/promotion. —Create and implement comprehensive B2C token marketing strategies todrive customer acquisition, conversion, and retention. —Develop and execute the tactical and strategic direction for Wirex’s token campaigns. —Responsible for all day-to-day campaign management activities such asmonthly reporting, campaign performance summary, keeping too budgets, creating briefs and meeting KPIs. —Utilise analytics tools tomonitor and analyse campaign performance. —Collaborate with cross-functional teams, including product delivery and design, toensure alignment ofmarketing strategies with overall business objectives. —Work with external agencies toenhance the effectiveness ofmarketing campaigns. —Keep uptodate with industry trends, competitive landscape, and emerging technologies todrive innovation inperformance marketing strategies. Requirements —Strong understanding ofthe blockchain and cryptocurrency market. —Proven experience inplanning and implementing token promotion and airdrop campaigns, preferably inthe fintech orfinancial services sector. —Ability tocollaborate effectively with cross-functional teams. —Analytical mindset with adata-driven approach todecision-making. —Strong marketing and community management experience. —Familiarity with digital marketing channels and tools. —Proven track record ofhitting ambitious growth targets. —Upper-intermediate/Advanced level ofEnglish. Benefits —Premium tariffs for our product. —Semi-remote work with flexible hours—work from home oroffice. —Home office allowance. —Virtual share options scheme after the probation period. —Comprehensive medical insurance after one month ofcollaboration. —Generous vacation policy: 23business days ofpaid leave + 12paid floating holidays. —Paid sick leave, Birthday, and Anniversary leave. —Length ofService Holidays. —Engaging in online events for learning and enjoyment. —Coworking with all facilities and shelter.