Team Lead (Affiliate Monetization, Traffic) in Selecta Lab

Work format: Remote

Selecta Lab is a team that promotes own sites and effectively monetizes them all over the world. We have a successful track record of launching, scaling and making niche products profitable. Our expertise covers the full cycle: from SEO research to launch and commercial growth.

What is important to us:

• Mutual development - we invest in the training and growth of the team and expect initiative and desire to develop in return.
• Results orientation - every project should bring value. We value the ability to achieve goals effectively and independently.
• Adaptability — we quickly respond to changes, improve processes and are open to new things.
• Openness and communication — honest dialogue, exchange of knowledge and constructive feedback are the basis of our culture.

We're not just looking for artists. We are building a team of those who want to create and build successful digital products with their own hands

Role mission:Ensuring profitability of SEO traffic across all verticals through monetization team management, uEPC support at a level not lower than market indicators, diversification of income sources and development partner ecosystem.

Your key tasks:

1. Team management

• Setting team goals and monitoring their achievement in accordance with OKR.
• Conducting regular team rituals: 1-on-1, planning, retrospectives, status meetings.
• Developing specialist competencies, providing feedback and support in professional growth.
• Distribution of workload among team members and effective prioritization tasks.
• Building, optimizing and documenting internal processes to improve team productivity.

1. Analytics and strategy

• Monitoring key team indicators (uEPC, revenue, level approving by niches).
• Identifying growth points and launching initiatives to improve performance.
• Forming team focuses through niche and geo analysis, making decisions about priorities.

1. Cross-functional interaction

• Close cooperation with SEO team leads on synchronizing priorities, developing new directions and opening markets.
• Coordination with DEVdealing with issues of technical tasks necessary to launch or optimize projects.
• Regular reporting to the CEO on team results, key metrics dynamics and strategic initiatives.

Your experience and competencies:

Required:

• Minimum 3 years of experience in affiliate marketing, including the full cycle of work with partners, traffic optimization and monetization models.
• From 1 year of experience managing a CRO team or an analytical team: setting tasks, monitoring metrics, coordinating processes.
• Practical experience with at least one of the niches: Fintech, Nutra or iGaming.
• Deep understanding and working with monetization models: CPA, CPL, Revenue Share.
• SEO traffic monetization experience will be a significant advantage (a big plus).

Will be an advantage:

• Deep understanding of affiliate marketing, the operation of affiliate programs and the specifics of various types of social media.
• Knowledge of key monetization metrics (uEPC, EPC, CR, Approval Rate, LTV) and the ability to interpret them.
• Understanding the principles and differences of CPA, CPL, CPS and other affiliate monetization formats.
• Experience with trackers (Keitaro, Binom or similar systems).
• Knowledge of the basics of A/B and split testing: forming hypotheses, determining the required sample, assessing statistical significance.
• Understanding the specifics of Fintech, Nutra or iGaming niches (regulatory requirements, seasonality, behavioral features of the audience).

Skills:

• Web analytics: working with GA4, Google Search Console, Hotjar, Microsoft Clarity.
• A/B testing: setting up, running and analyzing the results of split tests.
• Data visualization: creating dashboards and reports in Looker Studio, Google Sheets.
• Affiliate tracking: working with platforms Keitaro, Binom, Voluum and their analogues.
• Team management: setting tasks, monitoring execution, conducting 1-on-1 and providing feedback.
• Prioritization: identifying critical tasks, planning team work and resources.
• Presenting results: preparing reports and conveying key conclusions stakeholders.

What we offer:

Competitive compensation:

• Annual salary review according to your achievements and market conditions.
• 20 working days of paid vacation + paid and unlimited sick leave.
• Off on public holidays and additional days: 1 day for a birthday (yours or a loved one's), 3 days for important events (birth of a child, wedding, bereavement close).

Compensation package:

• Compensation for sports and medicine: subscriptions to the hall, swimming pool - up to UAH 1,000/month.
• Co-working space - up to UAH 1,000/month.
• Repair of personal laptop — up to UAH 1,000/month.
• Small appliances for work — up to UAH 1,000/month.
• Compensation for travel expenses: travel, accommodation, per diems.
• Corporateclasses from the English language

Selection stages:

1. Prescreening
2. Recruiter interview
3. Test task.
4. Interview with Hiring Manager + Culture Fit interview.